Charlotte’s story, and the tales of many other children like her with debilitating physical conditions, sparked a wave of media coverage and an influx of desperate parents to the Colorado Springs dispensary where the Stanley brothers were selling extracts from their low-THC strain that they later named after their first patient, Charlotte.
The waiting list for the product grew to 15,000. So the Stanley brothers — Jared, Jesse, Joel, Jon, Jordan, and Josh — set up a lab and production facility in Boulder in 2014, and CW Hemp (then called CW Botanicals) was born.
Today, they grow 150,000 hemp plants on 65 acres in Wray. Every pound is brought to Boulder where it is extracted and combined with organic olive or coconut oil and then sold by the truckload on the company’s website — more than $1 million worth in each of the past two months.
“We’re looking at sales we’ve never seen before,” said Vijay Bachus, CW’s director of operations.
Bachus, a Longmont resident and University of Colorado grad, came to CW in December after 10 years facilitating brand growth in the natural foods world, including at Longmont’s Madhava Sweeteners and Boulder Organic Foods.
Now, he is prepared to do the same with the two-year-old CW as it undergoes a rebranding and effort to move into retail. The products are currently available in Alfalfa’s and Mountain Mama’s, a Colorado Springs chain.
But Bacus is already thinking big — a national pharmacy rollout, small packets in every convenience store and gas station in America, even international expansion to the EU and South America.
“We’re working on becoming the Kleenex of the industry.”
Read entire article by By Shay Castle, Daily Camera at TheCannabist.Co