Craft Cannabis

The Rise of Craft Cannabis: Signs of a Maturing Industry

Posted on Posted in Marijuana Businesses, Marijuana Marketing Classes

What Is Craft Cannabis?

The art of cannabis has come a long way from the days of the dime bag, when you had no idea where your cannabis came from, what kind of pesticides or growing methods produced it, or even what strain it was. These days, in the legal cannabis marketplace, you have your choice of the best of the best of “craft cannabis.”

In states like Washington, Oregon, and Colorado, the craft consumer experience is taking off. Microbreweries are exploding and creating hand-crafted microbrew beers for every season and occasion. Coffee has become an artisanal experience, with careful attention paid to the slow roasting of coffee beans for the best flavor. On the culinary side of things, there has been a rise in organically produced, farm-to-table meals, and consumers are more conscious than ever about the products they choose to partake in.

 These craft experiences can be made even more exceptional with the introduction of high-quality, carefully-cured craft cannabis. Craft cannabis is exactly what it sounds like: cannabis that has been lovingly crafted with the greatest of care. When paired with other craft delights, the resulting confections can elevate an already top-shelf experience. Coffee and cannabis pairings join flavor and aroma, along with heady effects, for a new and unique caffeinated experience. Wine tasting has long been an activity for the seasoned wine connoisseur, so why not pair a bold cabernet with a fruity indica like Blackberry Kush? And as long as microbrews are on the rise, a sweet spicy strain like Red Dragon pairs perfectly with a hoppy India Pale Ale.
Cannabis consumers now have the option to pick and choose not only which strains fit their preferences, but the growers they want to support and which branding appeals to them the most. Furthermore, they can research every detail before making a purchasing decision.

Factors That Contribute to the Craft Cannabis Experience

There are other factors to consider as well. Growing techniques, as well as the use of organic methods as opposed to harsh chemicals, may appeal to the health-conscious cannabis consumer more than a large-scale producer relying on mechanically-operated systems and pesticides.

Craft marijuana grown without the use of pesticides requires extra care and attention, making sure that each plant does not get infected with spider mites or grow mold, which can devastate a crop. Maintaining steady temperature control, as well as other factors related to humidity and air filtration, can also significantly increase the yield and quality of a crop.

Traditionally, one of the areas commonly associated with the birth of craft cannabis is the Emerald Triangle, a forested region in California immersed in the cultivation of cannabis before legalization was but a twinkle in a legislator’s eye. True Humboldt, based in Humboldt County, produces sustainable sun-grown cannabis in the heart of cannabis country with quality, tradition, and community in mind.

Read Entire Article written by Lisa Rough, associate editor at Leafly, specializing in legislative cannabis policy and industry topics at Leafly.com

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