Christi Terpening Women Cultivating Success

Christi Terpening Binske

Christi Terpening describes herself as a Cannabis enthusiast and marketing professional, her official title is Christi Terpening, Marketing Coordinator Florida for Binske. Binske is a national luxury cannabis brand.

Christi’s career was focused on the retail beauty industry and luxury cosmetic brands. During her career with Nordstrom, she managed multiple cosmetics counters including promotions, merchandising, demos, special VIP events, and customer service.  

Health issues lead her to a holistic and natural approach to wellness. Christie became Shoden Reiki First Degree Certified and Okuden Reiki Second Degree Certified. She received a Cannabis Fundamentals Certificate and Cannabis CBD Certificate from Green Flower Media. 

Her background in luxury brands and her knowledge of the healing properties of cannabis attracted her to Binske. Binske’s website, an immersive art experience, resonated with her sense of design and approach to marketing high end products. 

Christi’s personal experience with the Binske line of products inspired her to apply for a position as a brand ambassador. Her expertise and success in the beauty industry synced with skill sets needed to become the Marketing Coordinator (Florida).

Her commitment to a holistic lifestyle and natural products is reflected in Binske’s approach:

“Binske represents a complexity of flavors and sensations with every bite, sip, or hit. In order to select optimum ingredients, it is essential to understand where, how, and when such ingredients are harvested.” co-founder and Executive Vice President Alex Pasternack. Source

When asked what her favorite product was, she immediately answered “the Chocolate”.

“The Binske chocolate is made from Peruvian Pure Nacional, which is one of the rarest and most prized cacao crops in the world. It’s a highly regarded strain that was thought to be extinct over 100 years ago and recently rediscovered in a remote part of the Amazon jungle. All Binske cannabis-infused chocolate is exclusively made with these Pure Nacional cacao beans. The finished product is a refined taste, paired beautifully with each ingredient for the perfect dose and flavor in every bite.”

Christi is passionate about educating medical marijuana patients to enable them to make the best choices when purchasing THC and CBD products. She encourages consumers to ask questions and research brands. She is a cannabis activist and educator, who also volunteers for Underline Day in the Dirt. 

Christi Terpening is a woman cultivating success in her community and in the cannabis industry. To learn more about her journey and her insights and advice on developing a career in cannabis join the conversation with Christi: Women Cultivating Success – Conversations with Women in the Cannabis Industry  Details & Registration


Christi Terpening Women' Cultivating Success

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Why Women Should Purse a Career in the Cannabis Industries

Women Careers in Cannabis

Cannabis industries’ careers and opportunities are not limited to THC rich plants or products. The hemp industry and cannabinoid market are a major part of the cannabis industry. Each of these three markets have created new opportunities for ancillary businesses, as well as, new ancillary businesses. Whether you are an artist or accountant, a salesperson or a scientist there are opportunities in the cannabis industries. The research and the numbers show the growth and stability of the cannabis, hemp, and cannabinoid markets.

In 2021 the cannabis industry created an average of 280 new jobs per day. Leafly’s 2022 Jobs Report found that as of January 2022, 428,059 full time jobs were supported by the cannabis industry. The total number of people working in the industry is predicted to grow to 1.5 million to 1.75 million as the legal market matures. Employment agencies, such as Vangst, have emerged to fill cannabis positions in all legal states. Traditional employment agencies like Indeed have added cannabis “help wanted” listings.

Cannabis careers and opportunities are plentiful and varied. Cannabidiol, cannabis and hemp markets are rapidly expanding, and revenues are in the millions and billions of dollars. 

CBD is currently the most common cannabidiol product on the market. There are more than 100 cannabidiols, including THC and CBD. The market is seeing the introduction of CBN and CBG products and the emergence of Delta-8, opening up new career and business opportunities. 

Due to the COVID-19 pandemic, the global Cannabidiol Oil (CBD Oil) market size is estimated to be worth USD 720.5 million in 2022 and is forecast to a readjusted size of USD 3213.4 million by 2028 with a CAGR of 28.3% during the review period. Absolute Reports

CBD-infused Products Market Worth $216.8 Billion by 2028. Global Newswire

The global CBD skin care market size was valued at $633.6 million in 2018 and is anticipated to reach $3,484.00 million by 2026. 

The CBD skin care market exhibits an incremental revenue opportunity of $2,747.4 million from 2019 to 2026.

Hardy and renewable, industrial hemp produces a variety of products, including health foods, organic body care, clothing, construction materials, biofuels, animal feed, plastic composites and more. It is estimated that over 25,000 products can be made from hemp. Hemp offers unlimited career avenues.

In 2021, the value of hemp production in the open and under protection for the United States totaled $824 million. Industrial Hemp Market to reach $310 million by 2027 National Hemp Report USDA

Cannabis is now the fifth most valuable crop in the U.S. It has evolved into gourmet edibles and beverages, topicals, concentrates, and new methods of consuming. Only 13 states have not legalized medical or recreational cannabis. 

The legal cannabis market is projected to pull in $43 billion by 2025. New Frontier Data.

The U.S. cannabis industry is now projected to be worth $100 billion USD by 2030. Business Insider  

But, beyond the numbers – Why should women pursue cannabis careers?

  • The cannabis, cannabinoid, hemp industry is in its infancy. This provides the opportunity to grow and advance your career. 
  • Rapid expansion and innovation continually create new career options.
  • CBD, hemp, and cannabis careers offer personal satisfaction. All are known for their healing properties, as well as, the potential to heal the planet.
  • There is genuine support from other women and women’s groups in the industry. 
  • The cannabis industries need smart women in executive roles. 

Notably, in 2021, the percentage of women who hold executive positions, 22.1%, fell below the average recorded across the larger U.S. business landscape, 29.8%, according to the 2021 report, “Women & Minorities in the Cannabis Industry.”

AddisonAuthor: Addison Morris, Founder & CEO Women’s Cannabis Chamber of Commerce

The Women’s Cannabis Chamber of Commerce mission is to move entrepreneurs’ beyond empowerment into powerful result driven career strategies, CEO positions and business ownership; to provide education, resources and opportunities, to build long term business relationships and support through networking.

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