hemp base foods

How to Open a Hemp Based Food Company

Posted Posted in CBD

Hemp based foods, CBD edibles, and infused beverages, are predicted to be the next major growth area. The Natural Products Expo West 2019 included the Natural Products Hemp and CBD Summit. 

Perfecting your food product (s) may be the easiest part of starting your company. Prior to selling your edible product commercially you have to be prepared for production, understand your client base and how to market to them, and how to get your food product into stores. And that’s the short list!

The Women Cultivating Success Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

To view all courses click on Members’ Course Registration.

Carla Boyd Hemp Way FoodsThe instructor, Carla Boyd started Hemp Way Foods in 2013, because of her own experiences with food intolerance, and not having realistic food options.

She was listed on 2018 The Hemp Connoisseur Magazine “100 People You Should Know”. Carla was awarded 2019 Best USA Hemp Food By: Grow Hemp Colorado

The complete line of products includes, the burger, burger crumbles and breakfast sausage. Carla has developed, marketed and successfully gotten her food line onto grocery store shelves.

All are available at select Colorado Alfalfa’s Markets, Lucky’s, and Nooch Vegan Market. The burgers are served in several restaurants and are available on the Hilton Denver City Center catering menu.

Module II How to Open a Hemp Based Food Company

 2:00 – 6:00 February 29 Denver




Marketing CBD

How to Market CBD Products and Company

Posted Posted in CBD

Marketing CBD products is critical to your business success. Everyday new cbd ecommerce sites are being created. Traditional skin care and beauty lines are launching cbd products. National breweries and wineries are investing in developing cbd infused beverages. CBD products. 

Your products and company are competing against established corporations with research departments, manufacturing facilities and marketing agency. There marketing options are the same ones you have: Social Media and Your Website!

This course teaches how to be your own marketing company and effectively produce sales and growth.

The Women Cultivating Success CBD-Hemp Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

You are serious about your business. We are serious about delivering the gold standard of cannabis, cbd, and hemp business education.

To view all courses click on Members’ Course Registration.

How to Market CBD Products and Companies CBD Module VII February 29, Denver




Intellectual Property

Intellectual Property Trade Names, Trademarks, Copyrights, Patents

Posted Posted in CBD, Uncategorized

Intellectual property, IP, is a legal term covering various forms of valuable business assets. The three primary areas of IP are trademarks, copyrights and patents.

Intellectual property can be logos and corporate identity through to products, services and processes that differentiate your business from your competition.

It is important to protect any unique products or services that you own. Competitors can use your success, branding, and reputation to take away market share.

The course covers filing for trade names, trademarks, copyrights, and patents. 

The Women Cultivating Success CBD-Hemp Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

You are serious about your business. We are serious about delivering the gold standard of cannabis, cbd, and hemp business education.

To view all courses click on Members’ Course Registration.

Intellectual Property Trademarks, Patents Business Course Module VII CBD February 29 Denver




open a cbd company

Why You Should Open A CBD Company

Posted 2 CommentsPosted in CBD

You should open a cbd company because it is a once in a lifetime opportunity to in on the beginning of a new and rapidly growing market. Food and beverage products containing CBD were introduced to the consumer in the United States in 2017. 

CBD retail sales for 2017 were $358.4 million, $512.7 million for 2018. 

Bloomberg Businessweek: Researchers estimate the market for CBD in the U.S. alone could be worth almost $24 billion by 2023. In Canada sales of legal cannabis may reach $4.7 billion by that time, up from about $570 million last year, according to BDS Analytics. Annual sales of CBD could potentially be larger than those of marijuana, analysts say, because of the large number of products in which it can be used.

National companies have begun carrying cbd products, many have or are developing their own cbd lines. 

Large chains, including Walgreens, CVS Pharmacy, Ultra Beauty, Neiman Marcus and Kroger, have announced that they plan to sell CBD creams, salves and other topical products.

Urban Outfitters, Alkaline Water Co., Heinken, and Constellations Brands have added their names to the list of companies moving into the marketplace. 

National companies are entering into the cbd marketplace based upon analysis of consumer demand and overall profitability. As an entrepreneur considering entering into the cbd marketplace this is both intimidating and reassuring. You have the benefit of big corporations’ research that confirms cbd products are profitable and the market will continue to grow. CBD and hemp based products are not a fad. 

Hemp and hemp oil are used in place of cbd to avoid advertising, labeling and shipping issues, as state regulations for cbd vary.

It is intimating that you will be competing with large corporations for your market share.

You will also be competing with THC companies that have expanded into cbd/hemp products and with established cbd companies. There are also countless smaller cbd/hemp product companies populating the internet. 

If you are thinking the marketplace is already too crowded to open a cbd company, that you couldn’t compete against the “big guys”, that there’s too much risk, that you’ve missed the opportunity, you are wrong and you are not a true entrepreneur.  You can stop reading now!

The cbd product market is currently less crowded and less competitive than real estate.

The Association of Real Estate License Law Officials estimates that there are approximately 2 million active real estate licensees in the United States (2018). According to data from the National Association of Realtors, 5.34 million existing homes were sold in 2018.  According to the U.S. Census Bureau 667,000 newly constructed homes were sold in 2018. That averages out to approximately 3 home sales per realtor.

When you analyze all existing cbd and hemp oil companies you discover an ebb and flow, with each online company that closes a new company replaces. A vital piece of information we do not have access to is the sales from these online sites.

It is not expensive to maintain an e commerce website. Sales could be low and the site continues to be active. We have all heard that it takes at least 2 years for a new business to break even. That does not apply to online cbd companies. Patiently waiting for the first two years to pass thinking your product will suddenly catch on fire is business sabotage. 

You need a Purple Cow marketing strategy. The concept of the Purple Cow was introduced by Seth Godin, “But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different. When something forces you to remark on it, by definition it is remarkable.”

To further ensure your success you need accurate and relevant knowledge of the regulations, procedures, processes, market, quality of products, and solid relationships within the industry.

How to Open a CBD Product Company and How to Open a Hemp Based Food Company are taught by company founders/CEO based in Colorado. The business courses offers the instructors’ expertise how to launch, succeed, and expand your company. The courses also include instructors who specialize in compliance, human resources, health and safety, business contracts, and marketing. 

There will be regulatory changes and new development that cannot be foreseen. Online Mentors & Members Forums can be accessed to connect with the instructors, other cbd business owners and industry leaders to answer your questions.

Providing the knowledge to set up and launch your company, and access to mentors does not guarantee your business success. As an entrepreneur, you know that success also depends on how much time (the hustle) you spend working on and in your business. 

The Women’s Cannabis Chamber of Commerce goal is to move women beyond empowerment into powerful result driven career strategies, CEO positions, and business ownership. To achieve these goals we offer business courses taught by established, successful entrepreneurs from cannabis, hemp, and cbd companies. Courses are also available for download on our website. Members & Mentors Forums are open to members. Quarterly Women Cultivating Success conferences are an educational and networking platform open to all entrepreneurs. 

How to Open a CBD CompanyHow to Open a CBD Company

Negotiation Strategy

Negotiation Strategy Part 2

Posted Leave a commentPosted in Cannabis Businesses, CBD, Hemp, Negotiation

Negotiation strategy is a learned skill. This is Part 2 of a 10 part series on the Art of Negotiating Contracts within the Cannabis, Hemp, and CBD Marketplace, published every Friday.

Negotiation strategy is developed prior to your first meeting.

Know your numbers and your bottom line. Prepare a spreadsheet to determine your lowest price point. If necessary are you comfortable with accepting the lowest price point?

Analyze the long term benefits of entering into a contract at your lowest price point.

Does the contract contain an option to renegotiate at a later date?

Is there growth potential?

Does the other company offer an opportunity for marketing exposure and market positioning for your products or services? If you are negotiating with a major chain to carry your product, consider the brand exposure this offers. How does that affect your current marketing budget?

Is your company capable of handling an increase in production or service demands?

Negotiation strategy involves more than price points. There are other aspects of the contract you can leverage, such as shipping costs and fulfillment schedules.

What concessions are you willing to make? What are the real costs of the concessions?

The first contract you receive is just that – the First.

Enter into the negotiation with your ideal contract. Be prepared with alternatives.

One strategy recommended by some negotiation trainers is to present all your alternatives in the beginning. I do not endorse this. By giving them options you have given away your power and leverage. You have eliminated negotiation and made it a Yes or No situation.

It is important to listen.

Over the course of your business life there will be situations where you are writing and presenting the contracts and situations where you will be presented contracts written by other companies.

Listen to the concerns and comments regarding the contracts. Ask questions to insure that you have clarity. Initiate your negotiation strategy.

Price point too high? Your counter offer: We would consider paying shipping to your distribution center which would offset your price by………..

Their counter offer: Price decrease, no shipping charges. Can you afford to do both – what is your bottom line?

Why is your product or service of value? 

This is the point where you justify your asking price. You will need to know how your product or service compares to your competitors. Better quality is not a complete answer.

If your products or services appear equal to your competitors, emphasize your business reputation, superior customer service, guaranteed ship dates, etc. Your brand recognition and marketing strategy can also make you more desirable than your competitor.

At this point negotiation strategy sounds relatively simple. Negotiating is basically common sense, preparation, and communication.

What can make negotiations challenging are the personalities involved, their negotiating techniques and how you adjust and adapt your approach in order to achieve a Win-Win contract.

We will cover each negotiation style and technique in upcoming segments.

Addison Morris has been a serial entrepreneur since 1968. Addison believes that in the politically charged, competitive cannabis, hemp, and cbd marketplace, business principles and best practices are a crucial element for success. She speaks and teaches marketing, and negotiation skills. Her goal is to move women from empowerment into power through business education, resources and connections. Addison is the founder of the Women’s Cannabis Chamber of Commerce.