Craft Cannabis

The Rise of Craft Cannabis: Signs of a Maturing Industry

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

What Is Craft Cannabis?

The art of cannabis has come a long way from the days of the dime bag, when you had no idea where your cannabis came from, what kind of pesticides or growing methods produced it, or even what strain it was. These days, in the legal cannabis marketplace, you have your choice of the best of the best of “craft cannabis.”

In states like Washington, Oregon, and Colorado, the craft consumer experience is taking off. Microbreweries are exploding and creating hand-crafted microbrew beers for every season and occasion. Coffee has become an artisanal experience, with careful attention paid to the slow roasting of coffee beans for the best flavor. On the culinary side of things, there has been a rise in organically produced, farm-to-table meals, and consumers are more conscious than ever about the products they choose to partake in.

 These craft experiences can be made even more exceptional with the introduction of high-quality, carefully-cured craft cannabis. Craft cannabis is exactly what it sounds like: cannabis that has been lovingly crafted with the greatest of care. When paired with other craft delights, the resulting confections can elevate an already top-shelf experience. Coffee and cannabis pairings join flavor and aroma, along with heady effects, for a new and unique caffeinated experience. Wine tasting has long been an activity for the seasoned wine connoisseur, so why not pair a bold cabernet with a fruity indica like Blackberry Kush? And as long as microbrews are on the rise, a sweet spicy strain like Red Dragon pairs perfectly with a hoppy India Pale Ale.
Cannabis consumers now have the option to pick and choose not only which strains fit their preferences, but the growers they want to support and which branding appeals to them the most. Furthermore, they can research every detail before making a purchasing decision.

Factors That Contribute to the Craft Cannabis Experience

There are other factors to consider as well. Growing techniques, as well as the use of organic methods as opposed to harsh chemicals, may appeal to the health-conscious cannabis consumer more than a large-scale producer relying on mechanically-operated systems and pesticides.

Craft marijuana grown without the use of pesticides requires extra care and attention, making sure that each plant does not get infected with spider mites or grow mold, which can devastate a crop. Maintaining steady temperature control, as well as other factors related to humidity and air filtration, can also significantly increase the yield and quality of a crop.

Traditionally, one of the areas commonly associated with the birth of craft cannabis is the Emerald Triangle, a forested region in California immersed in the cultivation of cannabis before legalization was but a twinkle in a legislator’s eye. True Humboldt, based in Humboldt County, produces sustainable sun-grown cannabis in the heart of cannabis country with quality, tradition, and community in mind.

Read Entire Article written by Lisa Rough, associate editor at Leafly, specializing in legislative cannabis policy and industry topics at Leafly.com

Cannabis business

3 Tips to Keep in Mind When Marketing Your Cannabis Business

Posted Leave a commentPosted in Marijuana Marketing Classes, Marketing

Effective marketing and advertising are imperative to the success and growth of any business, especially new businesses and especially Cannabis Business. But with the current status of cannabis still in flux, many marijuana startups are finding it difficult to navigate the tangle of advertising restrictions that state legislators have placed on new business owners. It’s even harder to build national awareness across the varying limitations of state and federal laws. What can you do for your marijuana business to reach and build the audience of cannabis consumers your brand is hoping to attract?

Although our industry is severely limited in the type of marketing and advertising it can utilize, there are still various tactics cannabis businesses can implement to legally increase awareness of their brand. We’ll dive into them as part of our new Cannabis Business Marketing series, but first, let’s start by keeping in mind these three basic tips when crafting your marketing strategy:

1. Don’t Market Your Cannabis Business to or Near Minor

Be smart about the branding you use and the locations you choose to advertise at, keeping age restrictions in mind. Our industry is growing quickly, but its still in its early stages, which means a lot of people are raising questions and concerns about cannabis legalization’s impact on minors. Marijuana businesses should do their part in assuaging those fears and make appropriate marketing a top priority. Cartoon mascots à la Joe Camel and other messaging that appeals to minors are not only going to hurt your business’s image, it’s also harming the overall perception of the cannabis industry.

2. Don’t Infringe on Any Existing Brands’ Copyrights, Regardless of the Industry

Established mainstream companies probably aren’t going to be keen on having their brands and trademarks mimicked by a cannabis business. Look back no further to last spring, when Hershey’s sued a dispensary for trademark infringement after the dispensary began carrying edibles called “Reefer’s Cups” and “Mr. Dankbar.” These big brands have the money to go after a small, newly established cannabis company, and they will if they want to disassociate themselves from marijuana.

Read Entire Article at Leafly

Leafly’s cannabis business marketing tips are designed to provide marijuana businesses with the tools and tactics necessary for their success. To learn more about cannabis marketing opportunities, check out Leafly’s Cannabis Advertising Services

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Cannabis Industry

The Cannabis Industry Is Embracing Diversity But Can Do Even Better

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes, Marijuana Policies

The Cannabis Industry exists inspite of Cannabis prohibition which was created, and kept in place, because of racist motivations. In cannabis prohibition’s earliest days, it was used as a public policy tool to target minorities.

In cannabis prohibition’s earliest days, it was used as a public policy tool to target minorities.

Harry Anslinger, the ‘father of prohibition,’ used cannabis and racist fears of bi-racial relations to scare people into supporting prohibition.

One of President Richard Nixon’s advisers admitted on the record that cannabis prohibition, and the entire War on Drugs, was created and perpetuated because it was an effective tool that allowed law enforcement to target minorities.

Cannabis prohibition is a clear form of institutional racism, proven by the disproportionate enforcement of cannabis prohibition on minorities.

The cannabis industry needs to embrace minorities and encourage and assist members of minority communities to help them carve out their own part of the emerging cannabis industry.

As a cannabis community, we need to not just create a new industry – we need to create a new kind of industry. One that sees those most affected by prohibition being given an easy path to the financial rewards that are being created by a newly legal industry.

An inspiring push is underway to ensure that the future cannabis industry is diverse, led by some truly amazing members of the cannabis community.

One of my favorite organizations in the entire cannabis world is Supernova Women. Supernova is an organization founded in 2015 by and for Women of Color.

Supernova Women seeks to empower Women of Color to “become self sufficient shareholders in the evolving cannabis economy.”

From Massachusetts to California, members of Supernova Women are showing up and speaking out in favor of diversity in the cannabis industry at public hearings.

The organization has also organized events that included educational panels featuring Women of Color from the cannabis space, such as two of my personal heroes Amber Senter and Shaleen Title, both successful industry members and longtime activists.

The City of Oakland recently approve a measure which calls for half of all new cannabis permits to be issued to people from neighborhoods hit hardest by cannabis prohibition. A vast majority of cannabis arrests in Oakland were of People of Color.

As the Supernova Women Facebook page shows, the organization showed up multiple times to speak in favor of the measure, and the impact their advocacy had is obvious.

The Minority Cannabis Business Association (MCBA) was also founded in 2015. The organization serves ‘the specific needs of minority cannabis entrepreneurs, workers, and patients/ consumers.’

MCBA made headlines recently when it released model legislation that would repair the harms of the War on Drugs via ‘justice reinvestment,’ often referred to as ‘drug war reparations.’ Read More at Green Flower Media

Article written by

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Marketing Classes, Marketing

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

 

Marijuana Marketing and Why Your Company Needs It.

  • Marijuana Marketing is complex due to the advertising restrictions and legal status.

  • Therefore marijuana businesses have relied on social media platforms to deliver their marketing message. Ultimately consumers find and connect with marijuana businesses and information online. It is crucial to your business to be able to maximize your online marketing and presence.

  • To summarize, Marijuana Marketing for Businesses gives you the knowledge and tools to maintain and manage your marketing strategy.  In essence the workshop enables you to set up and control an in-house marketing department.

Marijuana Marketing for Businesses – What to Expect:

  • First of all, we require NDA’s  to explicitly protect the business, creative and intellectual property of those attending.

  • Marijuana Marketing for Businesses is limited to 4 entrepreneurs in order to provide each attendee with more personalized instruction.

  • By the time the workshop ends each attendee will have a completed marketing strategy that is uniquely theirs. and schedule for initiating strategy

  • Knowledge not Bullshit.

Who should attend Marijuana Marketing for Businesses:

  • Dispensaries

  • Cultivators

  • MIPs

  • Hemp Businesses

  • CBD manufacturers

  • Concentrate producers

  • Start-ups

What you will learn from Marijuana Marketing for Businesses:

Ultimate Optimization

  • SEO

  • SEM

  • Best Keywords specifically for marijuana searches

  • Best Hashtags for your business

  • Rich Content

  • Boosting online rankings

Analytics including.

  • How to interpret and understand website and social media analytics

  • How to set up tracking.

  • Determining ROI.

Profiling and Analyzing Your Competitors

How to Market to your Demographics

How to Expand your Demographics through marketing.

Writing Content for the purpose of reaching different markets.

Marketing Regulations, Restrictions, and equally important, how to keep Facebook from closing your account.

How to Utilize Social Media to drive traffic to your website and business.

  • Facebook

  • Twitter

  • LinkedIn

  • You Tube

  • Blogs

  • Videos

How to Utilize Social Media to establish your brand locally and equally important national brand recognition.

Determining the Social Influencers in the marijuana community.

Online marijuana focused sites to post to.

Online Advertising.

Additionally, Marijuana Marketing for Businesses explores the ROI of print ads, hosting events and sponsoring events, as well as, guerilla marketing. A point often overlooked is guerilla marketing and the role it plays in attracting customers.

Your Business’ Marketing Plan and Strategy and the ability to launch your plan.

During the process you will be imputing and customizing information into a marketing plan and marketing strategy plan that is uniquely yours.   As has been noted, limiting the size of Marijuana Marketing for Businesses allows attendees to ask questions that are relevant to their brand and vision.

Women’s Cannabis Chamber of Commerce

Influencer Marketing

What Is Influencer Marketing and How Can It Help Cannabis Businesses?

Posted Leave a commentPosted in Marijuana Marketing Classes

Leafly is the first ever cannabis company to sponsor SXSW, and as we gear up for this year’s festival, we decided to take a look at one of the most crucial pieces of any successful brand: influencer marketing. With cannabis restricted by the federal government, many standard marketing platforms are off-limits. Because traditional marketing efforts off the table, cannabis brands have to be incredibly creative to ensure their campaigns are successful.

We spoke with Dominick Damico, the founder of Adspire, the fastest growing influencer marketing agency dedicated to cannabis, to see how cannabis businesses can make the most of their brand by using outside influencers to boost their audience and maximize their marketing impact.

Leafly: What is influencer marketing?

Dominick Damico: Influencer marketing is the usage of people and platforms to drive a brand’s message to a target market. The influencer can be a person, a website, or a social media page. Essentially, any person or platform that has influence over an audience can be considered an influencer.

What are some examples of different types of influencers?

  • Niched: These influencers are typically devoted to a specific market or subject (ex. Cannabis / beauty / sports / etc.)
  • Celebrity: These influencers are traditional celebrity types (artists, athletes, entertainers)
  • Social: These influencers found their fame through social media platforms
  • Micro: These influencers have a small amount of influence, but they can be useful when brands are looking to activate many niches at once
  • Localized: These influencers and their content are typically localized (ex. “Seattle Stoners”)

Influencers can fall under more than one of the categories above. For example, there are localized-micro influencers, and there are social-niched influencers.

What are some of the challenges of achieving impact through influencer marketing?

One challenge brands face is misunderstanding how to properly evaluate and vet an influencer.

In many cases, brands will go after the largest influencers they can find and this may not always be the best decision. While fan count should be taken into consideration during evaluation, brands should use engagement rate as the leading statistic for vetting an influencer.

For example, if a page with 100,000 followers receives around 5,000 engagements per post, their average engagement rate would be 5 percent. A page with 200,000 followers that receives 7,500 engagements per post would have an engagement rate of 3.75 percent. Even though the 200k page is double the size, it’s only gets 1.5 times the amount of engagement. This means if the price of the 200k page exceeds 1.5x the price of the 100k page, then the smaller page would be the better deal.

Influencer Marketing Tips and entire article by Lisa Rough,  associate editor at Leafly, specializing in legislative cannabis policy and industry topics. Leafly

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

 

 

Women's Cannabis Chamber of Commerce

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Cannabis Companies

6 Multi-State Medical Cannabis Companies to Watch

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

Cannabis Companies to Watch

Building success cannabis companies in the United States is no easy task given the many obstacles created by federal illegality of the plant. Access to banking, an inability to scale operations by shipping across state lines and the tax burden of 280E are just a few of these challenges.  Adding to these impediments, most states limit the number of licenses offered, making it easy to see why there is no dominant coast-to-coast cannabis retailer yet. Despite these challenges, we are beginning to see some very large, medically-focused operators who have been able to build their business state by state.

While there is a lot of uncertainty regarding how the Trump Administration will deal with enforcement of the Controlled Substances Act (CSA), it seems highly unlikely that the proliferation of medical cannabis state by state will be impeded. Here are some of the companies that have impressed us at New Cannabis Ventures with their ability to raise capital and to operate in multiple states, winning licenses to operate vertically integrated businesses that cultivate, process and sell medical cannabis products.

Read Entire Article by Alan Brochstein, CFA at New Cannabis Ventures

Based in Houston, Alan leverages his experience as founder of online communities 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV.

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Marijuana Marketing for Businesses

Why You Need Marijuana Marketing for Your Business

Posted Leave a commentPosted in Marijuana Marketing Classes, Women Owned Cannabis Businesses

Marijuana Marketing for BusinessesMarijuana Marketing and Why Your Company Needs It.

  • Marijuana Marketing is complex due to the advertising restrictions and legal status.
  • Therefore marijuana businesses have relied on social media platforms to deliver their marketing message. Ultimately consumers find and connect with marijuana businesses and information online. It is crucial to your business to be able to maximize your online marketing and presence.
  • To summarize, Marijuana Marketing for Businesses gives you the knowledge and tools to maintain and manage your marketing strategy.  In essence the workshop enables you to set up and control an in-house marketing department.

 Marijuana Marketing for Businesses – What to Expect:

  • First of all, we require NDA’s  to explicitly protect the business, creative and intellectual property of those attending.
  • Marijuana Marketing for Businesses is limited to 4 entrepreneurs in order to provide each attendee with more personalized instruction.
  • By the time the workshop ends each attendee will have a completed marketing strategy that is uniquely theirs. and schedule for initiating strategy
  • Knowledge not Bullshit.

Who should attend Marijuana Marketing for Businesses:

  • Dispensaries
  • Cultivators
  • MIPs
  • Hemp Businesses
  • CBD manufacturers
  • Concentrate producers
  • Start-ups

What you will learn from Marijuana Marketing for Businesses:

Ultimate Optimization

  • SEO
  • SEM
  • Best Keywords specifically for marijuana searches
  • Best Hashtags for your business
  • Rich Content
  • Boosting online rankings

Analytics including.

  • How to interpret and understand website and social media analytics
  • How to set up tracking.
  • Determining ROI.

Profiling and Analyzing Your Competitors

How to Market to your Demographics

How to Expand your Demographics through marketing.

Writing Content for the purpose of reaching different markets.

Marketing Regulations, Restrictions, and equally important, how to keep Facebook from closing your account.

How to Utilize Social Media to drive traffic to your website and business.

  • Facebook
  • Twitter
  • LinkedIn
  • You Tube
  • Blogs
  • Videos

How to Utilize Social Media to establish your brand locally and equally important national brand recognition.

Determining the Social Influencers in the marijuana community.

Online marijuana focused sites to post to.

Online Advertising.

Additionally, Marijuana Marketing for Businesses explores the ROI of print ads, hosting events and sponsoring events, as well as, guerilla marketing. A point often overlooked is guerilla marketing and the role it plays in attracting customers.

Your Business’ Marketing Plan and Strategy and the ability to launch your plan.

During the process you will be imputing and customizing information into a marketing plan and marketing strategy plan that is uniquely yours.   As has been noted, limiting the size of Marijuana Marketing for Businesses allows attendees to ask questions that are relevant to their brand and vision.

Women’s Cannabis Chamber of Commerce

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Marketing Classes, Women Owned Cannabis Businesses

Marijuana Marketing for BusinessesMarijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce 

SEO

Local SEO Tips for Cannabis Business Owners

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

SEO

SEO Tips: It all started with the map listings under ‘results.’ That was a game changer back in the day. So many businesses didn’t “deserve” to be there, but they just were. That got under some people’s skin for a long time—even today, as it’s still somewhat valid.

Enter the Google Penguin update when they tried to merge map listings with traditional SEO. That made a bit more sense for local SEO.

You often see these big lists, like “the 100 most important factors in the Google algorithm” or something like that, but most people don’t even know what that means. What should the typical small cannabis business do? What are the most important three or four things you can do to enhance local SEO for your cannabis business?

A big part of the Cannabis Marketing Lab’s strategy is that everything goes back to the customer’s website. Invest in it. Have quality content on there. Localize it. Put your address on the site. I know it seems simple, but these things are overlooked on a lot of sites.

Neither on-site optimization nor off-site optimization mean a thing if you do not have good, strong content on your site. It’s all about the content. Five hundred words are enough to get what you need done. Just find the time, and you will be way ahead of everyone else.

If you search “cannabis dispensary” today, Google will automatically show you some local businesses. It’s like a 3-pack type listing. So how do you get to be one of those? Make sure you have a Google+ and Google my Business account set up. Install the Google Developer Badge so you have a direct link from your site to your Google my Business page. There are also little bits of SEO code that allows you to signal your local information to Google… be sure to do that. Make sure you are putting posts on your Google+ business page and make sure ALL of the descriptive fields are filled out. You have a link back option there, take advantage of that.

It’s important to have an online reputation management strategy as well, i.e. reviews. Google certainly rewards that by putting you in that 3-pack. The holy grail of local SEO will show you at the top of the page and having more positive reviews than the next guy. Period.

For most people on a laptop, the organic results are below the fold now. Which brings us to Adwords. Unfortunately, this is pretty much the beginning and the end of the topic when it comes to cannabis. We’ve gotten some ads to slip through the system, but not many. For non-cannabis companies, ads are usually worth the click cost.

So where do you go to stay on top of all this? I suggest searchengineland.com or seachenginejournal.com. My personal favorite is searchengineroundtable.com. It covers all the chatter. You also get some good insight in the comments. If you want to learn just basic stuff, moz.com.

To summarize, if someone came to me and said, “I only have money to do one thing to increase my local SEO”, I’d say to think about your review strategy and online reputation commitment. That is assuming you have your site and Google pages set up, which can be low cost.

More information on SEO for cannabis companies is available at www.thecannabismarketinglab.com.

August 9, 2016 by Celeste Miranda for Cannabis Business Executive

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). You need a plan to bring the customers or clients.
It’s called a marketing plan and strategy.

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event. But, how do you distinguish your business from the other businesses using the same strategy? How do you reach the people who cannot get to your table? How do you turn the attendees into your customers or clients?
It’s called a marketing plan and strategy.
How do you reach the people who do not attend the events?
What type of networking events are effective?
Are print ads profitable?
Can you be doing more with social media platforms?
Is your SEO current?
Are you doing SEM?

You don’t have the answers, so you either randoming select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs and is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. Marijuana Marketing for Businesses is a cost-effective solution. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce