Marketing Cannabis, Hemp & CBD Products & Companies

MarketingMarketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

It is a strategy to put the right product or service in the right place at the right price and the right time. If one of these elements is off your marketing campaign will fail. 

Failure translates into loss of sales and customer retention, loss of your companies’ market share, and depletion of your budget.

Establishing and promoting your brand is difficult in any business, but is further complicated by the legal regulation governing the cannabis, cbd, and hemp industry. In this fiercely competitive industry there is no time for experimentation with your branding and strategy. 

Marketing Cannabis, CBD, and Hemp Products, Services and Companies covers, but is not exclusive to:

  • Strategy development (brand, messaging, content, media)
  • Audience segmentation and growth areas, product development and new brand creation.
  • Cost estimates, schedules and timelines
  • Integrate tightly with offline materials (print, outdoor, broadcast, packaging).
  • Assess effectiveness of traffic-driving efforts (SEO, SEM, email, banners, sponsorships, affiliate programs)
  • Implementing, updating, and evolving your social media platforms as marketing tools.
  • Effectively using social media platforms to produce revenues and brand recognition

The course provides the knowledge and tools to market your company, set-up your marketing department or efficiently and effectively work with a marketing agency.

 

Denver March 27

2:00 – 6:00

2044 E. Evans Blvd.





Houston April 16

2:00 -6:00

TBA





Chicago June 25

2:00 – 6:00

TBA





Grand Rapids Sept 10

2:00 – 6:00

TBA





Westlake Village Nov. 12

2:00 – 6:00

TBA





Orlando Dec. 3

TBA

2:00 – 6:00