Women's Cannabis Chamber of Commerce

Why Compliance Audits Matter in your Licensed Cannabis Facility

Posted Leave a commentPosted in Cannabis Businesses, Women Owned Cannabis Businesses, Women Who Inspire

Why Compliance Audits Matter in your Licensed Cannabis Facility webinar is part of a monthly series on compliance.

This is an opportunity for anyone in a licensed legal State who works in, owns, or is considering starting a cannabis business. 

Topics covered in this webinar are:

*What is an Audit and Why do you need one

*Audit Types

*Third Party Audits

* How to Self Audit

* What does auditing do for your business

*How to prepare for your State Inspection

Jenny Germano is the founder of ICS Consulting Services, national speaker and is one of the instructors for the Women’s Cannabis Chamber of Commerce online business courses: 

How To Open A Dispensary

How To Open An Edibles Company

How to Open A CBD Product Company

ICS Consulting Services

Join us for our next upcoming ICS Webinar Series for June 26th 2019

@ 11 am MST.

 WWW.ICSconsultingService.Com

 

Madam C. J. Walker

Madam C. J. Walker Creating Success for Women

Posted Leave a commentPosted in Women Who Inspire

Madam C. J. Walker is my business mentor, inspiration, and motivator. Born Sarah Breedlove in 1857, she was orphaned at the age of seven. She often said, “I got my start by giving myself a start.” Sarah Breedlove went from picking cotton to changing the role of all women in business.

Struggling financially, facing hair loss, and feeling the strain of years of physical labor, Walker’s life took a dramatic turn in 1904. That year, she not only began using African American businesswoman Annie Turbo Malone’s “The Great Wonderful Hair Grower.”

In 1915 at the age of 58, she renamed herself  Madam C. J. Walker and with $1.25, launched her own line of hair products and straighteners for African American women, “Madam Walker’s Wonderful Hair Grower.” Madam C. J. Walker paved the way for Mary Kay, Avon and home parties like Tupperware. Two years later she opened a beauty school in Pittsburgh. In 1910 she opened the Madam C. J. Walker Manufacturing Company in Indianapolis,

Madam C. J. Walker created successful marketing strategies, training programs and distribution models that were considered innovative for the time.  She organized clubs and conventions for her representatives, which recognized not only successful sales, but also philanthropic and educational efforts among African Americans.

Madam C.  J. Walker was an advocate of economic independence for black women. She opened training programs in the “Walker System” for her licensed sales agents. She paid generous commission and employed over 40,000 African American women and men in the US, Central America and the Caribbean. The “Walker System” provided lucrative incomes for those whose main options were jobs as farm laborers or servants

Madam C. J. Walker founded the National Negro Cosmetics Manufacturers Association in 1917. She was an active part of the  social and political culture of the Harlem Renaissance.  Her philanthropies included educational scholarships and donations to homes for the elderly, the National Association for the Advancement of Colored People, NAACP, and the YMCA.

Colorado marijuana

Colorado marijuana retailers fined more than $680K last year

Posted Leave a commentPosted in Marijuana Businesses

Colorado Marijuana retailer were fined $683,500 in fines from The Colorado Department of Revenue’s Marijuana Enforcement Division last year, including a number that allegedly duped the state’s seed-to-sale tracking system.

Fox 31 Denver reported 47 retailers broke the law in 2016. The broadcaster said a significant number of businesses cheated the state’s seed-to-sale tracking system, called METRC, by selling product under the counter without reporting the transaction to regulators.

In Colorado Marijuana businesses, each plant is tagged with a bar code that includes the plant’s location, weight and sale, among other details. METRC tracks that information.

According to Fox 31, cannabis retailers are given a little flexibility for how they report damaged, lost or unusable marijuana to state watchdogs. That flexibility has led some retailers to report marijuana that isn’t suitable for sale – but then sell it anyway, tax free.

According to state records, Natural Selections was fined $75,000 and had its license suspended for 90 days for “failing to maintain accurate tracking records that accounted for, reconciled and evidenced all inventory activity.”

According to a spokesman for Natural Selections, the incident occurred on the first day the company intended to launch a new cultivation facility. Seeds and clones were brought to the facility without a proper transport manifest, the spokesman told Marijuana Business Daily.

“This incident resulted in several violations,” he added. “But at no point was the company cited for illegally diverting product. Nor at any point was any marijuana determined to be missing. The incident was more of a clerical error.”

Reposted from Marijuana Business Daily

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

SEO

Local SEO Tips for Cannabis Business Owners

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

SEO

SEO Tips: It all started with the map listings under ‘results.’ That was a game changer back in the day. So many businesses didn’t “deserve” to be there, but they just were. That got under some people’s skin for a long time—even today, as it’s still somewhat valid.

Enter the Google Penguin update when they tried to merge map listings with traditional SEO. That made a bit more sense for local SEO.

You often see these big lists, like “the 100 most important factors in the Google algorithm” or something like that, but most people don’t even know what that means. What should the typical small cannabis business do? What are the most important three or four things you can do to enhance local SEO for your cannabis business?

A big part of the Cannabis Marketing Lab’s strategy is that everything goes back to the customer’s website. Invest in it. Have quality content on there. Localize it. Put your address on the site. I know it seems simple, but these things are overlooked on a lot of sites.

Neither on-site optimization nor off-site optimization mean a thing if you do not have good, strong content on your site. It’s all about the content. Five hundred words are enough to get what you need done. Just find the time, and you will be way ahead of everyone else.

If you search “cannabis dispensary” today, Google will automatically show you some local businesses. It’s like a 3-pack type listing. So how do you get to be one of those? Make sure you have a Google+ and Google my Business account set up. Install the Google Developer Badge so you have a direct link from your site to your Google my Business page. There are also little bits of SEO code that allows you to signal your local information to Google… be sure to do that. Make sure you are putting posts on your Google+ business page and make sure ALL of the descriptive fields are filled out. You have a link back option there, take advantage of that.

It’s important to have an online reputation management strategy as well, i.e. reviews. Google certainly rewards that by putting you in that 3-pack. The holy grail of local SEO will show you at the top of the page and having more positive reviews than the next guy. Period.

For most people on a laptop, the organic results are below the fold now. Which brings us to Adwords. Unfortunately, this is pretty much the beginning and the end of the topic when it comes to cannabis. We’ve gotten some ads to slip through the system, but not many. For non-cannabis companies, ads are usually worth the click cost.

So where do you go to stay on top of all this? I suggest searchengineland.com or seachenginejournal.com. My personal favorite is searchengineroundtable.com. It covers all the chatter. You also get some good insight in the comments. If you want to learn just basic stuff, moz.com.

To summarize, if someone came to me and said, “I only have money to do one thing to increase my local SEO”, I’d say to think about your review strategy and online reputation commitment. That is assuming you have your site and Google pages set up, which can be low cost.

More information on SEO for cannabis companies is available at www.thecannabismarketinglab.com.

August 9, 2016 by Celeste Miranda for Cannabis Business Executive

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). You need a plan to bring the customers or clients.
It’s called a marketing plan and strategy.

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event. But, how do you distinguish your business from the other businesses using the same strategy? How do you reach the people who cannot get to your table? How do you turn the attendees into your customers or clients?
It’s called a marketing plan and strategy.
How do you reach the people who do not attend the events?
What type of networking events are effective?
Are print ads profitable?
Can you be doing more with social media platforms?
Is your SEO current?
Are you doing SEM?

You don’t have the answers, so you either randoming select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs and is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. Marijuana Marketing for Businesses is a cost-effective solution. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

cannabis classes

Women Are Growing a More Diverse Cannabis Industry

Posted Leave a commentPosted in Marijuana Businesses, Women Owned Cannabis Businesses

cannabis classes

Women are growing a more diverse cannabis industry. Marijuana prohibition in the US is quickly losing ground, with 13 states having passed decriminalization laws since 1973 and at least 20 states poised to vote on similar measures in 2016. As cannabis inches towards broader legalization, it has created the country’s fastest-growing industry––and women are investing early. While people have been using and consuming the plant for ages, its ‘official’ market is growing almost from scratch, allowing female entrepreneurs to carve out a space for themselves in it from the beginning.

The cannabis industry, like many others, is stereotypically thought of as largely male-dominated, but today women hold more executive positions in it than in any other field. Melissa Meyer, head of the New York chapter of cannabis entrepreneurs networking group Women Grow said participation has grown due to women supporting and educating each other through groups like these, and women from other fields being drawn in by the flexibility of the burgeoning industry.

“Many industries that attract really smart women, like tech, media, and finance are largely male-dominated,” she said. “Some very talented women aren’t satisfied there, and are bleeding from those industries and taking the opportunity to start a culture from scratch. In the cannabis industry, we are able to set our own agenda, so even though it is still male dominated in terms of numbers, we are creating a space where the cultural agenda is being set by women.”

Read entire article at Elle.com

The Women’s Cannabis Chamber of Commerce’s cannabis classes include How To Get Into The Cannabis Industry:Launch, Marketing to Cannabis Consumers and Businesses, Branding for the Cannabis Market, and E-Commerce for cannabis-centric businesses which includes How to Build an E-Commerce site, how to Market Your E-Commerce Site.

The Chamber hosts monthly networking events designed to showcase the cannabis community and businesses.

Membership gives you access to discounts on cannabis classes and access to Members Only networking events, Think Tanks, and mentorship.

cannabis classes

Grants for Women-Owned Businesses

Posted 6 CommentsPosted in Grants

cannabis classesWomen entrepreneurs are having a tremendous impact on the small business landscape nationwide.

Yet to continue to be competitive and grow, these entrepreneurs have to find funding for their ventures. And, alarmingly, women entrepreneurs are increasingly being turned away by banks for small business loans. Thankfully, they still have other options, given the rise of technology-driven financial lending sources — such as online loans, peer-to-peer loans and crowdfunding. 

Then there are government grants. While not widely known or used, these grants are another great option for women seeking extra funding for their business ventures. They just take a little more work.

Business owners often turn to grants because they are not required to pay them back; essentially, you can look at grants as “free money,” but they come with stipulations. Also, understanding and navigating the grant process can be complex.

First, you have to research and find a grant for which you’re eligible. Then, you have to understand the strict application and compliance guidelines you must meet, to be eligible. Third, you have to compete with other businesses for the same pool of money. Fourth, if you’re awarded a grant, you must report on how you used it. Finally, you must devote time and energy to the lengthy application process, then wait for approval. In a nutshell, you need to have all of your ducks in a row, up-front and afterward.

Another great resource to use in your research is the Minority Business Development Agency (MBDA). The MBDA is an agency of the U.S. Department of Commerce that assists minorities and women in establishing and growing their businesses. On its site, you can research grants and access links to state agencies that work with women-owned businesses for funding opportunities. Click here to view all of the state agencies across the country.

To help in your search, we gathered information on these private grants for women entrepreneurs started: Click to Read the Entire Article by Victoria Treyger Entrepreneur.com

As banks turn away from the cannabis industry, new investors have appeared. Launch: How To Get Into The Cannabis Industry includes a seminar on investors’ criteria and list of capital resources.

cannabis classes

Why Women Are Choosing Careers In The Cannabis Industry

Posted Leave a commentPosted in Uncategorized, Women Owned Cannabis Businesses

cannabis classesAs the marijuana market continues to grow, earning an estimated $3.4 billion in 2015 alone, women aren’t taking a backseat to the action. Leaving financially-secure corporate careers to become pioneers of the cannabis industry might seem reckless to some. However, with a rise in opportunities for new businesses, women are hitting the ground running and staking their claim on a piece of the already male-dominate, multi-billion dollar medical and recreational cannabis market.

Marijuana restrictions and regulations can be tricky to understand, making the market even harder to break into. With the help of some innovative organizations, women are being given the tools to help take control of the fastest growing stream of revenue in states with legalization laws. Beyond opening dispensaries and cultivation facilities, women are empowering other women in the ways of marijuana trade by ensuring a working knowledge of the rules, helping to create a female-dominate cannabis market.  Herb, Formerly The Stoner’s Cookbook