Women are growing a more diverse cannabis industry. Marijuana prohibition in the US is quickly losing ground, with 13 states having passed decriminalization laws since 1973 and at least 20 states poised to vote on similar measures in 2016. As cannabis inches towards broader legalization, it has created the country’s fastest-growing industry––and women are investing early. While people have been using and consuming the plant for ages, its ‘official’ market is growing almost from scratch, allowing female entrepreneurs to carve out a space for themselves in it from the beginning.
The cannabis industry, like many others, is stereotypically thought of as largely male-dominated, but today women hold more executive positions in it than in any other field. Melissa Meyer, head of the New York chapter of cannabis entrepreneurs networking group Women Grow said participation has grown due to women supporting and educating each other through groups like these, and women from other fields being drawn in by the flexibility of the burgeoning industry.
“Many industries that attract really smart women, like tech, media, and finance are largely male-dominated,” she said. “Some very talented women aren’t satisfied there, and are bleeding from those industries and taking the opportunity to start a culture from scratch. In the cannabis industry, we are able to set our own agenda, so even though it is still male dominated in terms of numbers, we are creating a space where the cultural agenda is being set by women.”
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The Women’s Cannabis Chamber of Commerce’s cannabis classes include How To Get Into The Cannabis Industry:Launch, Marketing to Cannabis Consumers and Businesses, Branding for the Cannabis Market, and E-Commerce for cannabis-centric businesses which includes How to Build an E-Commerce site, how to Market Your E-Commerce Site.
The Chamber hosts monthly networking events designed to showcase the cannabis community and businesses.
Membership gives you access to discounts on cannabis classes and access to Members Only networking events, Think Tanks, and mentorship.