Marijuana Marketing for Businesses

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Businesses, Women Owned Cannabis Businesses

Marijuana Marketing for BusinessesMarijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

 

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Women Are Growing a More Diverse Cannabis Industry

Posted Leave a commentPosted in Marijuana Businesses, Women Owned Cannabis Businesses

cannabis classes

Women are growing a more diverse cannabis industry. Marijuana prohibition in the US is quickly losing ground, with 13 states having passed decriminalization laws since 1973 and at least 20 states poised to vote on similar measures in 2016. As cannabis inches towards broader legalization, it has created the country’s fastest-growing industry––and women are investing early. While people have been using and consuming the plant for ages, its ‘official’ market is growing almost from scratch, allowing female entrepreneurs to carve out a space for themselves in it from the beginning.

The cannabis industry, like many others, is stereotypically thought of as largely male-dominated, but today women hold more executive positions in it than in any other field. Melissa Meyer, head of the New York chapter of cannabis entrepreneurs networking group Women Grow said participation has grown due to women supporting and educating each other through groups like these, and women from other fields being drawn in by the flexibility of the burgeoning industry.

“Many industries that attract really smart women, like tech, media, and finance are largely male-dominated,” she said. “Some very talented women aren’t satisfied there, and are bleeding from those industries and taking the opportunity to start a culture from scratch. In the cannabis industry, we are able to set our own agenda, so even though it is still male dominated in terms of numbers, we are creating a space where the cultural agenda is being set by women.”

Read entire article at Elle.com

The Women’s Cannabis Chamber of Commerce’s cannabis classes include How To Get Into The Cannabis Industry:Launch, Marketing to Cannabis Consumers and Businesses, Branding for the Cannabis Market, and E-Commerce for cannabis-centric businesses which includes How to Build an E-Commerce site, how to Market Your E-Commerce Site.

The Chamber hosts monthly networking events designed to showcase the cannabis community and businesses.

Membership gives you access to discounts on cannabis classes and access to Members Only networking events, Think Tanks, and mentorship.

cannabis classes

Grants for Women-Owned Businesses

Posted 6 CommentsPosted in Grants

cannabis classesWomen entrepreneurs are having a tremendous impact on the small business landscape nationwide.

Yet to continue to be competitive and grow, these entrepreneurs have to find funding for their ventures. And, alarmingly, women entrepreneurs are increasingly being turned away by banks for small business loans. Thankfully, they still have other options, given the rise of technology-driven financial lending sources — such as online loans, peer-to-peer loans and crowdfunding. 

Then there are government grants. While not widely known or used, these grants are another great option for women seeking extra funding for their business ventures. They just take a little more work.

Business owners often turn to grants because they are not required to pay them back; essentially, you can look at grants as “free money,” but they come with stipulations. Also, understanding and navigating the grant process can be complex.

First, you have to research and find a grant for which you’re eligible. Then, you have to understand the strict application and compliance guidelines you must meet, to be eligible. Third, you have to compete with other businesses for the same pool of money. Fourth, if you’re awarded a grant, you must report on how you used it. Finally, you must devote time and energy to the lengthy application process, then wait for approval. In a nutshell, you need to have all of your ducks in a row, up-front and afterward.

Another great resource to use in your research is the Minority Business Development Agency (MBDA). The MBDA is an agency of the U.S. Department of Commerce that assists minorities and women in establishing and growing their businesses. On its site, you can research grants and access links to state agencies that work with women-owned businesses for funding opportunities. Click here to view all of the state agencies across the country.

To help in your search, we gathered information on these private grants for women entrepreneurs started: Click to Read the Entire Article by Victoria Treyger Entrepreneur.com

As banks turn away from the cannabis industry, new investors have appeared. Launch: How To Get Into The Cannabis Industry includes a seminar on investors’ criteria and list of capital resources.

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Why Women Are Choosing Careers In The Cannabis Industry

Posted Leave a commentPosted in Uncategorized, Women Owned Cannabis Businesses

cannabis classesAs the marijuana market continues to grow, earning an estimated $3.4 billion in 2015 alone, women aren’t taking a backseat to the action. Leaving financially-secure corporate careers to become pioneers of the cannabis industry might seem reckless to some. However, with a rise in opportunities for new businesses, women are hitting the ground running and staking their claim on a piece of the already male-dominate, multi-billion dollar medical and recreational cannabis market.

Marijuana restrictions and regulations can be tricky to understand, making the market even harder to break into. With the help of some innovative organizations, women are being given the tools to help take control of the fastest growing stream of revenue in states with legalization laws. Beyond opening dispensaries and cultivation facilities, women are empowering other women in the ways of marijuana trade by ensuring a working knowledge of the rules, helping to create a female-dominate cannabis market.  Herb, Formerly The Stoner’s Cookbook