negotiating style

Negotiating Style Part 3

Posted Leave a commentPosted in Marijuana Businesses, Negotiation

The negotiating style of the person you are in discussions with will set the tone for contract negotiation. Pre meeting preparation will enable you to adjust your approach and strategy for each negotiating style.

The most common style of negotiator is the Competitor. The Competitor is motivated to achieve their own outcomes without concerns for the other individual’s business interests. This style of negotiator is not interested in long term relationships or business reputation. They are more interested in winning than reaching an agreement. This creates deadlocks. The Competitor is more likely to walk away from negotiations rather than make concessions. This negotiation style can sabotage a company’s growth and jeopardize business relationships.

Stay calm and focused on the terms of the agreements. Your BATNA (Best Alternative to a Negotiated Agreement) is the standard you use to determine if terms are too unfavorable to accept. Accepting a competitive negotiator demands will be interpreted as weakness and they will request more concessions. Firmly restate your position using strong language “we require” or “we need.” Do not use “we’d like” or “want” with this type of negotiator.

The Accommodator negotiating style is focused on building relationships. This negotiating style offers generous product and service concessions. Giving away value early in the negotiation leaves them with little to offer as talks continue.

The Accommodator negotiating style can lure you into reciprocation and obliging you to a larger concession. This negotiating style can also be an indication that they are an incompetent negotiator. Their generous concessions could jeopardize the viability of their company. What they are offering has no value if  their company has no value.

The Avoid negotiating style can be best described as “passive aggressive.” Avoid is used by people who dislike conflict. This behavior delays coming to a contractual agreement. The business with the greatest urgency will end up losing. Avoidance is a common tactics when sales/vendor timelines are crucial.

Do not disclose information about the urgency of your need.

Determine if the value of investing your time to bring the issue back to the table outweighs the benefit.

Set a timeline with clear expectations, details and dates.

Compromise negotiation style consists of “haggling” and “splitting the difference”, without any understanding or value creation taking place. This negotiation style involves one or both negotiations settling for less than they wanted or needed.

If you make concessions without a strong rationale, the other party may assume you will continue to make concessions.

The negotiator that starts with the more ambitious opening position is likely to win. If the other party has the more ambitious opening position, quickly bring them back to reality or counter balance with an extreme position.

Compromising style is often confused with Collaboration style negotiation. Collaboration ensures both parties’ needs or goals are met and creates mutual value.

Often referred to as ‘expanding the pie’, collaborative negotiators are willing to invest more time and energy in finding innovative solutions, feeling secure in the fact that there will be more value to share out later on.

Collaboration is Win-Win negotiating.

Quiz to determine your negotiating style.

Addison Morris has been a serial entrepreneur since 1968. Addison believes that in the politically charged, competitive cannabis, hemp, and cbd marketplace, business principles and best practices are a crucial element for success. She speaks and teaches marketing, and negotiation skills. Her goal is to move women from empowerment into power through business education, resources and connections. Addison is the founder of the Women’s Cannabis Chamber of Commerce.

dispensaries

Minority Owned Cannabis Dispensaries and Businesses That Are Shaping the Industry

Posted 2 CommentsPosted in Marijuana Businesses, Women Owned Cannabis Businesses

Minority Owned Cannabis Dispensaries and Businesses That Are Shaping the Industry:  As the cannabis industry becomes more robust, one way to help combat the war on drugs and its devastating effects on minority Americans is to support your local minority-owned dispensaries and cannabis companies. This is far from a complete list, but here are some great cannabis companies that are owned and operated by minority business owners.

Reposted from Leafly.com written by Lisa Rough

Based out of Oregon, Panacea Valley Gardens is a medical cannabis cultivation facility owned by the co-founder and chairman of the Minority Cannabis Business Association (MCBA), Jesce Horton. He also owns Panacea, an adult-use dispensaries.

In 2016, Horton began developing a new vertically-integrated cannabis cultivation hub known as Saints Cloud. The facility is expected to have a 20,000 foot cultivation space, a dispensary, an onsite processing plant, and water recycling, solar paneling, and a heat exchange system for maximum energy efficiency. Eventually Horton hopes to add an event space, cannabis lounge, and bed & breakfast.

Hollingsworth Cannabis is a family affair involving three generations of the Hollingsworth clan. Located in Washington, this Tier III I-502 licensed cannabis producer and processor offers cannabis flower and infused, triple filtered cannabis oil at a number of different dispensaries across the state.

Raft Hollingsworth III (also known as RT3) works alongside his father, Raft Hollingsworth, Jr., two sisters, and even their 96-year-old grandmother, Dorothy Hollingsworth. With a commitment to environmentally friendly practices, Hollingsworth uses naturally sustainable growing and harvesting practices to ensure that the company’s carbon footprint remains as small as possible.

Simply Pure, a dispensary in Denver, Colorado, is the brainchild of Wanda James and her husband, Scott Durrah. After a successful run at managing Caribbean restaurants, consulting companies, and even a bid for Congress, Ms. James saw a need to shed light on social justice issues related to cannabis. Her brother was arrested and charged with a felony for the possession of cannabis when he was still a teenager, and she saw his future branded with an irreversible mark. In wanting to put a new face on cannabis, she and her husband are aiming to change how the world views cannabis and especially people of color involved with cannabis.

Miguel Trinidad, the brain behind 99th Floor, was a renowned chef of Filipino cuisine when he decided to embrace cannabis with his own invite-only pop-up infused dinners. Trinidad hails from Dominican Republic, but spent time in the Philippines studying the local cuisine before opening a restaurant with his partner, Nicole Ponseca, in New York called Maharlika.

New York has very strict cannabis laws; ergo any invitations to this dinner are exclusive and very hush-hush. Trinidad carefully curates an entire multi-course meal that revolves around the strain chosen for each dinner. Less discreet is Trinidad’s new line of edible products and more gourmet pop-up dinners that will be available on the California cannabis market.

The American Cannabinoid Clinics is made up of a family of physicians who combined their respective fields to help thousands of patients in California, Oregon, and Washington seeking answers about medical marijuana. Dr. Janice Knox spent 35 years working in medicine, but when she retired, she continued to hear from patients that had questions about using medical cannabis.

Knox teamed up with her husband, Dr. David Knox, who has 37 years of clinical experience in Emergency Medicine, as well as both of her daughters; Dr. Jessica Knox, who specializes in Preventive Medicine, and Dr. Rachel Knox, who studied Family and Integrative Medicine. Together, the Knoxes have spent the last six years treating thousands of patients across the Pacific Northwest.

Supernova Woman is an organization formed by Women of Color in Cannabis in 2015 to help foster small cannabis business opportunities to become self-sufficient in the industry. The group, founded by Tsion “Sunshine” Lencho, Amber Senter, Nina Parks, Andrea Unsworth, offers a series called Shades of Green to educate communities of color on how to get involved with legislative efforts for cannabis, and how regulations and local politics can affect your business.

Located in California, the organization also offers professional services on how to build your dispensaries or cannabis business and how to stay in compliance. It works with people who have prior cannabis convictions to help get their records expunged, guiding them through the entire legal process. Supernova is especially aimed at creating and fostering a safe space for women of color in the cannabis industry. One of the founders, Andrea Unsworth, also owns the cannabis collective Stash Twist.

When Lynwood, California began accepting applications for permits in the Los Angeles County, Priscilla Vilchis jumped at the chance to grow and manufacture cannabis products as a Latina woman in the legal California market. With two medical marijuana cultivation and processing licenses already under her belt in Nevada, she won preliminary approval for a new dispensaries, Cali Premium Produce.

In Nevada, one of her flagship brands is cheekily named “Queen of the Desert,” and Vilchis is hoping to expand her flagship products to California. She will also be working on outreach efforts to educate the public and especially older generations in the Hispanic community on the benefits of cannabis.

Corey Stevens wanted to take advantage of the new legal cannabis market in Washington state, but he had no idea of the many obstacles he would have to overcome. Stevens had to fight tooth and nail to get a foot in the door. He applied for a license multiple times, applied for a Conditional Use Permit in the local jurisdiction, and submitted public comments to the county. Though he fought an uphill battle, his persistence paid off. Natural Blessing, dispensaries, opened its doors in July 2016 and has been serving the cannabis community ever since.

Apothecarry was started by a 36-year-old Michigan State University graduate named Whitney Beatty. Initially Beatty did not set out to enter the cannabis industry; rather, she only looked into cannabis for therapeutic reasons after being diagnosed with anxiety. As Beatty became more and more educated and versed in cannabis knowledge, she didn’t identify with the pervasive image of “stoner culture” that stigmatized cannabis for so long. More and more, she found others who lamented the lack of high-quality storage for cannabis that could keep their stash safely out of reach from children and pets.

Available in the United States and Canada, the Apothecarry line includes its most popular product, the Apothecarry Case, a state-of-the-art Humidor organizational system crafted from hardwood and secured with a dual combination and key lock to prevent kids, pets, or nosy neighbors from seeing or smelling your stash. Not only is Apothecarry challenging long-held cannabis stereotypes, it’s one of the few companies owned by a woman of color and the entire operation was funded by minority investors.

Euphorium in Oakland, California, is a woman-owned non-profit cannabis collective and delivery service. The owner, Charlita Brown, comes from a background in pharmaceuticals and uses her knowledge to make sure that patients’ questions are answered and that they are satisfied with both the product and the services provided. Brown also uses her cannabis collective as a platform to help empower women of color in the cannabis industry.

Aaron McCrary got his start as a cannabis cultivator in Washington state, working first underground and then within the legal medical marijuana market. When Nevada voted to legalize cannabis, he took a chance on the emerging market and is now known as the first black master grower in the state.

Zion Gardens, his 6,000-square-foot facility in North Las Vegas, is growing like a weed, and McCrary has plans to expand to a new building by January 2018. During the hiring process, McCrary goes out of his way to provide opportunities for other people of color, women, disabled individuals, and anyone else who might otherwise be excluded.

Commencement Bay Cannabis, the first retail cannabis shop in Fife, Washington, is one of a kind. The Puyallup Tribe, native to the Pacific Northwest, transformed its former high-end cigar lounge, Stogie, into a classy upscale space for retail cannabis customers to peruse menus and make educated purchases. Commencement Bay Cannabis has inspired participation from Puyallup Tribal Council members, the Fife-Milton-Edgewood Chamber of Commerce, and other local business owners. The store celebrates the spirit of Mount Tahoma and the Puyallup River while providing high-quality cannabis in a judgement-free environment.

Women's Cannabis Chamber of Commerce

Women’s Cannabis Chamber of Commerce moving women beyond empowering and inspiring into action and business success.

Minorities in Marijuana

Minorities in Marijuana

Posted Leave a commentPosted in Marijuana Businesses

Marijuana industry looks to get more women and other minorities in marijuana.

Attorney General Jeff Sessions, who has raised “serious questions” about legalization, appears less friendly to the cannabis industry than his predecessor. Even after the District of Columbia permitted recreational use of the drug in 2015, arrests in the city for public use of marijuana are on the rise.

Yet a panel of speakers who gathered Wednesday at Howard University said entrepreneurs — particularly minorities in marijuana — should not fear what those in the marijuana industry call “the cannabis space.”

“It’s a good business — we’re at the start, it’s brand new,” said Lisa Scott, a former chef who runs Bud Appetit, an edibles company based in the District. “So many minorities are locked up — white people are getting filthy rich from it.”

Chanda Macias, head of the group’s D.C. chapter and owner of a dispensary in Dupont Circle, said cultivating diversity in the marijuana business is vital.

“We are the leaders — the minority leaders — in cannabis, and we make cannabis look good,” Macias said at the event.

The hurdles to people of color seeking to produce and sell marijuana products are significant, those on the panel said. The war on drugs disproportionately targeted minorities, and criminal histories can complicate applications for dispensary licenses.

Meanwhile, communities destroyed by the crack epidemic are not always eager to welcome a pot business to the block — even though those communities could benefit economically and physically from marijuana products, advocates said.

“Prohibition is built on a racist formula,” said Rachel Knox, a member of a family of doctors in Portland, Ore., whose practice focuses on cannabis. “The health-care disparity between blacks and whites is large.”

After the election of Donald Trump, some minorities in marijuana worry about the specter of federal action against the marijuana industry. The drug, a federal Schedule 1 controlled substance, has a “high potential for abuse” and “no medically accepted use” in the eyes of the federal government.

“I can’t say I feel comfortable,” Macias said. “As the industry continues to change, less minorities participate because of their fears.”

But according to Marvin Washington, a cannabis investor and former New York Jets defensive lineman, minorities have a historic chance to turn a bad break into a good one.

“We have the opportunity to do this right and make sure the people that suffered when cannabis was in the black market . . . have the opportunity to participate in the upswing,” he said.

Washington, a plaintiff in a federal lawsuit against the Justice Department that seeks marijuana legalization, also discounted the possibility that Sessions would somehow re-criminalize marijuana across the nation after legalization in the District and elsewhere.

“The genie is out of the bottle,” he said. “I’m not sure how you get it back in.”

As the issue winds its way through the courts, Gia Morón, Women Grow’s communications director, said it’s important for a new industry to address diversity early — and avoid the battles that Silicon Valley is fighting over minority representation.

“We are calling it out early,” Morón said. “We’re starting out saying, ‘You’re going to do better.’ . . . I hope in five years we’re not talking about diversity.”

Reposted from TheWashingtonPost By Justin Wm. Moyer

Women's Cannabis Chamber of CommerceThe Women’s Cannabis Chamber of Commerce moving women beyond empowering and inspiring into action and business success.

 

Colorado marijuana

Colorado marijuana retailers fined more than $680K last year

Posted Leave a commentPosted in Marijuana Businesses

Colorado Marijuana retailer were fined $683,500 in fines from The Colorado Department of Revenue’s Marijuana Enforcement Division last year, including a number that allegedly duped the state’s seed-to-sale tracking system.

Fox 31 Denver reported 47 retailers broke the law in 2016. The broadcaster said a significant number of businesses cheated the state’s seed-to-sale tracking system, called METRC, by selling product under the counter without reporting the transaction to regulators.

In Colorado Marijuana businesses, each plant is tagged with a bar code that includes the plant’s location, weight and sale, among other details. METRC tracks that information.

According to Fox 31, cannabis retailers are given a little flexibility for how they report damaged, lost or unusable marijuana to state watchdogs. That flexibility has led some retailers to report marijuana that isn’t suitable for sale – but then sell it anyway, tax free.

According to state records, Natural Selections was fined $75,000 and had its license suspended for 90 days for “failing to maintain accurate tracking records that accounted for, reconciled and evidenced all inventory activity.”

According to a spokesman for Natural Selections, the incident occurred on the first day the company intended to launch a new cultivation facility. Seeds and clones were brought to the facility without a proper transport manifest, the spokesman told Marijuana Business Daily.

“This incident resulted in several violations,” he added. “But at no point was the company cited for illegally diverting product. Nor at any point was any marijuana determined to be missing. The incident was more of a clerical error.”

Reposted from Marijuana Business Daily

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Craft Cannabis

The Rise of Craft Cannabis: Signs of a Maturing Industry

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

What Is Craft Cannabis?

The art of cannabis has come a long way from the days of the dime bag, when you had no idea where your cannabis came from, what kind of pesticides or growing methods produced it, or even what strain it was. These days, in the legal cannabis marketplace, you have your choice of the best of the best of “craft cannabis.”

In states like Washington, Oregon, and Colorado, the craft consumer experience is taking off. Microbreweries are exploding and creating hand-crafted microbrew beers for every season and occasion. Coffee has become an artisanal experience, with careful attention paid to the slow roasting of coffee beans for the best flavor. On the culinary side of things, there has been a rise in organically produced, farm-to-table meals, and consumers are more conscious than ever about the products they choose to partake in.

 These craft experiences can be made even more exceptional with the introduction of high-quality, carefully-cured craft cannabis. Craft cannabis is exactly what it sounds like: cannabis that has been lovingly crafted with the greatest of care. When paired with other craft delights, the resulting confections can elevate an already top-shelf experience. Coffee and cannabis pairings join flavor and aroma, along with heady effects, for a new and unique caffeinated experience. Wine tasting has long been an activity for the seasoned wine connoisseur, so why not pair a bold cabernet with a fruity indica like Blackberry Kush? And as long as microbrews are on the rise, a sweet spicy strain like Red Dragon pairs perfectly with a hoppy India Pale Ale.
Cannabis consumers now have the option to pick and choose not only which strains fit their preferences, but the growers they want to support and which branding appeals to them the most. Furthermore, they can research every detail before making a purchasing decision.

Factors That Contribute to the Craft Cannabis Experience

There are other factors to consider as well. Growing techniques, as well as the use of organic methods as opposed to harsh chemicals, may appeal to the health-conscious cannabis consumer more than a large-scale producer relying on mechanically-operated systems and pesticides.

Craft marijuana grown without the use of pesticides requires extra care and attention, making sure that each plant does not get infected with spider mites or grow mold, which can devastate a crop. Maintaining steady temperature control, as well as other factors related to humidity and air filtration, can also significantly increase the yield and quality of a crop.

Traditionally, one of the areas commonly associated with the birth of craft cannabis is the Emerald Triangle, a forested region in California immersed in the cultivation of cannabis before legalization was but a twinkle in a legislator’s eye. True Humboldt, based in Humboldt County, produces sustainable sun-grown cannabis in the heart of cannabis country with quality, tradition, and community in mind.

Read Entire Article written by Lisa Rough, associate editor at Leafly, specializing in legislative cannabis policy and industry topics at Leafly.com

Cannabis Industry

The Cannabis Industry Is Embracing Diversity But Can Do Even Better

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes, Marijuana Policies

The Cannabis Industry exists inspite of Cannabis prohibition which was created, and kept in place, because of racist motivations. In cannabis prohibition’s earliest days, it was used as a public policy tool to target minorities.

In cannabis prohibition’s earliest days, it was used as a public policy tool to target minorities.

Harry Anslinger, the ‘father of prohibition,’ used cannabis and racist fears of bi-racial relations to scare people into supporting prohibition.

One of President Richard Nixon’s advisers admitted on the record that cannabis prohibition, and the entire War on Drugs, was created and perpetuated because it was an effective tool that allowed law enforcement to target minorities.

Cannabis prohibition is a clear form of institutional racism, proven by the disproportionate enforcement of cannabis prohibition on minorities.

The cannabis industry needs to embrace minorities and encourage and assist members of minority communities to help them carve out their own part of the emerging cannabis industry.

As a cannabis community, we need to not just create a new industry – we need to create a new kind of industry. One that sees those most affected by prohibition being given an easy path to the financial rewards that are being created by a newly legal industry.

An inspiring push is underway to ensure that the future cannabis industry is diverse, led by some truly amazing members of the cannabis community.

One of my favorite organizations in the entire cannabis world is Supernova Women. Supernova is an organization founded in 2015 by and for Women of Color.

Supernova Women seeks to empower Women of Color to “become self sufficient shareholders in the evolving cannabis economy.”

From Massachusetts to California, members of Supernova Women are showing up and speaking out in favor of diversity in the cannabis industry at public hearings.

The organization has also organized events that included educational panels featuring Women of Color from the cannabis space, such as two of my personal heroes Amber Senter and Shaleen Title, both successful industry members and longtime activists.

The City of Oakland recently approve a measure which calls for half of all new cannabis permits to be issued to people from neighborhoods hit hardest by cannabis prohibition. A vast majority of cannabis arrests in Oakland were of People of Color.

As the Supernova Women Facebook page shows, the organization showed up multiple times to speak in favor of the measure, and the impact their advocacy had is obvious.

The Minority Cannabis Business Association (MCBA) was also founded in 2015. The organization serves ‘the specific needs of minority cannabis entrepreneurs, workers, and patients/ consumers.’

MCBA made headlines recently when it released model legislation that would repair the harms of the War on Drugs via ‘justice reinvestment,’ often referred to as ‘drug war reparations.’ Read More at Green Flower Media

Article written by

Women's Cannabis Chamber of Commerce

Distressed Asset Deals: What Happens When a Cannabis Startup Fails

Posted Leave a commentPosted in Marijuana and the Ecomony, Marijuana Businesses

For a Cannabis Startup it’s simple economics – supply and demand; as the wholesale price of cannabis falls some operators will be edged out of the space. Some will become so-called distressed assets with only three choices: declare bankruptcy (which is tricky), cut their losses, or sell.

In Colorado, wholesale cannabis prices are down 25 percent from 2016, and 73 percent from 2015, which has led to an increase in these types of assets – struggling cannabis startup businesses on the verge of collapse or already non-operational. However, it’s near impossible to tell how many of these assets exist due to the private nature of the industry.

Jason Thomas, CEO of Denver-based Avalon Realty Advisors, said he has handled more than 20 distressed asset real estate deals, and about 15 distressed asset business and license transactions in Colorado since January 2014; ranging from $180,000 short lease deals, to $2 million property sales, to $3 million business sales. Thomas explained that his firm has seen a “marginal” albeit “identifiable” increase in these assets in Colorado over the “last couple of months” from both new and long-standing operators. “Primarily the reason for these distressed sales is typically they run out of cash, or run out of patience, or both.”

“A lot of people tend to underestimate the time and cost involved for ramp up time or opening a new facility or acquiring an existing business,” he said in a phone interview with Ganjapreneur. “It’s unlike most any other industry because you’re creating a manufacture and distribution industry. People don’t understand that until they delve in.”

The distressed asset deals are “complicated,” Thomas said, for a variety of reasons; among them, the federal illegality of cannabis and the lack of defined sales prices – “but deals get done.” He called the deals “the toughest” he has ever worked on, explaining that they can take up to a year to close from the day the contract is signed. Most often, Thomas said, new market entrants have trouble qualifying for licensing or meeting the capital requirements under Colorado’s law.

Read Entire Article written by TG Branfalt at Granjaprenuer.com

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Women's Cannabis Chamber of Commerce

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Cannabis Companies

6 Multi-State Medical Cannabis Companies to Watch

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

Cannabis Companies to Watch

Building success cannabis companies in the United States is no easy task given the many obstacles created by federal illegality of the plant. Access to banking, an inability to scale operations by shipping across state lines and the tax burden of 280E are just a few of these challenges.  Adding to these impediments, most states limit the number of licenses offered, making it easy to see why there is no dominant coast-to-coast cannabis retailer yet. Despite these challenges, we are beginning to see some very large, medically-focused operators who have been able to build their business state by state.

While there is a lot of uncertainty regarding how the Trump Administration will deal with enforcement of the Controlled Substances Act (CSA), it seems highly unlikely that the proliferation of medical cannabis state by state will be impeded. Here are some of the companies that have impressed us at New Cannabis Ventures with their ability to raise capital and to operate in multiple states, winning licenses to operate vertically integrated businesses that cultivate, process and sell medical cannabis products.

Read Entire Article by Alan Brochstein, CFA at New Cannabis Ventures

Based in Houston, Alan leverages his experience as founder of online communities 420 Investor, the first and still largest due diligence platform focused on the publicly-traded stocks in the cannabis industry. With his extensive network in the cannabis community, Alan continues to find new ways to connect the industry and facilitate its sustainable growth. At New Cannabis Ventures, he is responsible for content development and strategic alliances. Before shifting his focus to the cannabis industry in early 2013, Alan, who began his career on Wall Street in 1986, worked as an independent research analyst following over two decades in research and portfolio management. A prolific writer, with over 650 articles published since 2007 at Seeking Alpha, where he has 70,000 followers, Alan is a frequent speaker at industry conferences and a frequent source to the media, including the NY Times, the Wall Street Journal, Fox Business, and Bloomberg TV.

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Businesses, Women Owned Cannabis Businesses

Marijuana Marketing for BusinessesMarijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

 

Women's Cannabis Chamber of Commerce

From Big Pharma to the cannabis industry: Q&A with PharmaCann’s Chris Diorio

Posted Leave a commentPosted in Marijuana and the Ecomony, Marijuana Businesses

Women's Cannabis Chamber of CommerceBig Pharma to the Cannabis Industry: If marijuana business entrepreneurs are wondering whether pharmaceutical professionals might be interested in jumping over to cannabis, the answer is a resounding yes.

Take Chris Diorio, a 25-year pharma industry veteran who recently made such a move, becoming director of research and development for PharmaCann of New York.

PharmaCann has a cultivation and processing site and four vertically integrated dispensaries in New York, as well two grow sites in Illinois, where the company is headquartered.

Diorio’s path to PharmaCann started simply enough during a dinner with two former colleagues, one who previously worked with Diorio at Pfizer and the other a former retail pharmacist. Both were working at Bloomfield Industries, a PharmaCann competitor in the cannabis industry.

Intrigued by that initial conversation, Diorio did some investigating and learned the marijuana is attracting a growing number of pharma professionals. He also discovered cannabis companies that take the right approach likely will have no problem poaching talent from pharmaceutical companies.

Marijuana Business Daily spoke with Diorio about his move to work at a cannabis company, his perceptions of the MJ industry and what companies in this sector can do to lure a top pharma talent.

How did you end up at PharmaCann?

I just dropped (CEO) Teddy Scott a note and said, “Hey, if you’re around, I’d like to chat and see what’s going on over here.” And he said yes.

Fast-forward: We had dinner and I wanted to see what they were really doing and how they were different than what I envisioned a cannabis company would be. It went along with a similar vision to what I shared in the pharmaceutical industry, bringing something that’s beneficial for patients in a whole new light.

How did the company address any doubts you had about entering this industry after coming from Big Pharma?

They said that basically everyone else in the company had the same basic thoughts and questions. They also said to consider what is the upside and the positives of being in a new emerging industry.

Looking back five or six years ago, this wouldn’t have been something I would have even been considering, and many other people probably felt the same way.

But as mentalities have shifted and states have started legalizing, to get in on the ground floor with an emerging business was also very exciting and a good opportunity. Read entire interview at Marijuana Business Daily 

Marketing for Marijuana Businesses

 

SEO

Local SEO Tips for Cannabis Business Owners

Posted Leave a commentPosted in Marijuana Businesses, Marijuana Marketing Classes

SEO

SEO Tips: It all started with the map listings under ‘results.’ That was a game changer back in the day. So many businesses didn’t “deserve” to be there, but they just were. That got under some people’s skin for a long time—even today, as it’s still somewhat valid.

Enter the Google Penguin update when they tried to merge map listings with traditional SEO. That made a bit more sense for local SEO.

You often see these big lists, like “the 100 most important factors in the Google algorithm” or something like that, but most people don’t even know what that means. What should the typical small cannabis business do? What are the most important three or four things you can do to enhance local SEO for your cannabis business?

A big part of the Cannabis Marketing Lab’s strategy is that everything goes back to the customer’s website. Invest in it. Have quality content on there. Localize it. Put your address on the site. I know it seems simple, but these things are overlooked on a lot of sites.

Neither on-site optimization nor off-site optimization mean a thing if you do not have good, strong content on your site. It’s all about the content. Five hundred words are enough to get what you need done. Just find the time, and you will be way ahead of everyone else.

If you search “cannabis dispensary” today, Google will automatically show you some local businesses. It’s like a 3-pack type listing. So how do you get to be one of those? Make sure you have a Google+ and Google my Business account set up. Install the Google Developer Badge so you have a direct link from your site to your Google my Business page. There are also little bits of SEO code that allows you to signal your local information to Google… be sure to do that. Make sure you are putting posts on your Google+ business page and make sure ALL of the descriptive fields are filled out. You have a link back option there, take advantage of that.

It’s important to have an online reputation management strategy as well, i.e. reviews. Google certainly rewards that by putting you in that 3-pack. The holy grail of local SEO will show you at the top of the page and having more positive reviews than the next guy. Period.

For most people on a laptop, the organic results are below the fold now. Which brings us to Adwords. Unfortunately, this is pretty much the beginning and the end of the topic when it comes to cannabis. We’ve gotten some ads to slip through the system, but not many. For non-cannabis companies, ads are usually worth the click cost.

So where do you go to stay on top of all this? I suggest searchengineland.com or seachenginejournal.com. My personal favorite is searchengineroundtable.com. It covers all the chatter. You also get some good insight in the comments. If you want to learn just basic stuff, moz.com.

To summarize, if someone came to me and said, “I only have money to do one thing to increase my local SEO”, I’d say to think about your review strategy and online reputation commitment. That is assuming you have your site and Google pages set up, which can be low cost.

More information on SEO for cannabis companies is available at www.thecannabismarketinglab.com.

August 9, 2016 by Celeste Miranda for Cannabis Business Executive

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). You need a plan to bring the customers or clients.
It’s called a marketing plan and strategy.

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event. But, how do you distinguish your business from the other businesses using the same strategy? How do you reach the people who cannot get to your table? How do you turn the attendees into your customers or clients?
It’s called a marketing plan and strategy.
How do you reach the people who do not attend the events?
What type of networking events are effective?
Are print ads profitable?
Can you be doing more with social media platforms?
Is your SEO current?
Are you doing SEM?

You don’t have the answers, so you either randoming select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs and is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. Marijuana Marketing for Businesses is a cost-effective solution. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

cannabis classes

Women Are Growing a More Diverse Cannabis Industry

Posted Leave a commentPosted in Marijuana Businesses, Women Owned Cannabis Businesses

cannabis classes

Women are growing a more diverse cannabis industry. Marijuana prohibition in the US is quickly losing ground, with 13 states having passed decriminalization laws since 1973 and at least 20 states poised to vote on similar measures in 2016. As cannabis inches towards broader legalization, it has created the country’s fastest-growing industry––and women are investing early. While people have been using and consuming the plant for ages, its ‘official’ market is growing almost from scratch, allowing female entrepreneurs to carve out a space for themselves in it from the beginning.

The cannabis industry, like many others, is stereotypically thought of as largely male-dominated, but today women hold more executive positions in it than in any other field. Melissa Meyer, head of the New York chapter of cannabis entrepreneurs networking group Women Grow said participation has grown due to women supporting and educating each other through groups like these, and women from other fields being drawn in by the flexibility of the burgeoning industry.

“Many industries that attract really smart women, like tech, media, and finance are largely male-dominated,” she said. “Some very talented women aren’t satisfied there, and are bleeding from those industries and taking the opportunity to start a culture from scratch. In the cannabis industry, we are able to set our own agenda, so even though it is still male dominated in terms of numbers, we are creating a space where the cultural agenda is being set by women.”

Read entire article at Elle.com

The Women’s Cannabis Chamber of Commerce’s cannabis classes include How To Get Into The Cannabis Industry:Launch, Marketing to Cannabis Consumers and Businesses, Branding for the Cannabis Market, and E-Commerce for cannabis-centric businesses which includes How to Build an E-Commerce site, how to Market Your E-Commerce Site.

The Chamber hosts monthly networking events designed to showcase the cannabis community and businesses.

Membership gives you access to discounts on cannabis classes and access to Members Only networking events, Think Tanks, and mentorship.