Press

How To Prepare for Press Coverage

Posted Leave a commentPosted in Marketing

Where’s the Press? Your logo and branding is impeccable, your packaging is beautiful and your product or service is of the highest quality, but the press isn’t emailing you. Press has the ability to make you stand out from your competitors and bring national recognition. Coverage is a public relations tactic that ignites social media efforts organically.

Position your press. It is human nature to want to feel “in the know,” and the press is no different. What are they currently covering in your market? Is there a way to ride the wave of existing coverage on a certain niche or topic? Be strategic. Look at your target market. Where and how are they obtaining their information? What blogs and articles are they reading? Who do they consider influencers?  This is an excellent outreach list to consider when deciding where to spend your time and effort.     

What are other industries impacted by your service or product? For example, are you a cannabis packaging company? Are you creating strategies for the cannabis market AND the packaging industry? Let’s say you design an incredible edibles Easter basket. You need to reach beyond the edibles market. Are you reaching out to florists? Culinary press? Sending non-infused versions of your basket to press in non-legal states? Get creative in your outreach avenues.

Create a story.  The press is bombarded with people who believe their product is worthy of coverage, so it’s critical you think like an editor and decide to be coverage-worthy. While the press may not necessarily be interested in covering your new product launch, perhaps there is a story related to your product that IS press worthy. Did your product have a life-changing impact on a customer? THAT is press-worthy. Be authentic in your passion for the impact your company is having on the industry. Passion is infectious and can motivate coverage from the press.

Make It Easy  Do you have your style guide ready for the media to pick up the information they need to cover you?  Are you accessible to them? Do you have incredible photographs of your product ready?  The easier you make it on people to find you and find the information they need to cover you, the more likely you are to be covered.

DON’T allow uninteresting people to represent your product in interviews.  Have an interview coming up?  Prep. Know your product, your target market, and your goals.  Be charismatic. People buy into the people behind a product just as much as the product itself.

Commanding excitement for your product or service and understanding how and why people choose to follow certain campaigns and companies can be intimidating.  It’s essential you think about how and why your story is worthy of coverage and manifest your efforts around that belief.  You have the power to design your story and share it with your audience. Make yourself memorable.

Reposted from Granjaprenuer Original Article By Doreen Sullivan

Cannabis business

3 Tips to Keep in Mind When Marketing Your Cannabis Business

Posted Leave a commentPosted in Marijuana Marketing Classes, Marketing

Effective marketing and advertising are imperative to the success and growth of any business, especially new businesses and especially Cannabis Business. But with the current status of cannabis still in flux, many marijuana startups are finding it difficult to navigate the tangle of advertising restrictions that state legislators have placed on new business owners. It’s even harder to build national awareness across the varying limitations of state and federal laws. What can you do for your marijuana business to reach and build the audience of cannabis consumers your brand is hoping to attract?

Although our industry is severely limited in the type of marketing and advertising it can utilize, there are still various tactics cannabis businesses can implement to legally increase awareness of their brand. We’ll dive into them as part of our new Cannabis Business Marketing series, but first, let’s start by keeping in mind these three basic tips when crafting your marketing strategy:

1. Don’t Market Your Cannabis Business to or Near Minor

Be smart about the branding you use and the locations you choose to advertise at, keeping age restrictions in mind. Our industry is growing quickly, but its still in its early stages, which means a lot of people are raising questions and concerns about cannabis legalization’s impact on minors. Marijuana businesses should do their part in assuaging those fears and make appropriate marketing a top priority. Cartoon mascots à la Joe Camel and other messaging that appeals to minors are not only going to hurt your business’s image, it’s also harming the overall perception of the cannabis industry.

2. Don’t Infringe on Any Existing Brands’ Copyrights, Regardless of the Industry

Established mainstream companies probably aren’t going to be keen on having their brands and trademarks mimicked by a cannabis business. Look back no further to last spring, when Hershey’s sued a dispensary for trademark infringement after the dispensary began carrying edibles called “Reefer’s Cups” and “Mr. Dankbar.” These big brands have the money to go after a small, newly established cannabis company, and they will if they want to disassociate themselves from marijuana.

Read Entire Article at Leafly

Leafly’s cannabis business marketing tips are designed to provide marijuana businesses with the tools and tactics necessary for their success. To learn more about cannabis marketing opportunities, check out Leafly’s Cannabis Advertising Services

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

Marijuana Marketing for Businesses

Marijuana Marketing for Businesses

Posted Leave a commentPosted in Marijuana Marketing Classes, Marketing

Marijuana Marketing for Businesses teaches entrepreneurs the “how to’s” of marketing with focus on increase profitability and market position. The lack of a good marketing strategy and the knowledge to initiate it affects profitability and expansion. Your marketing campaign can make or break a business.

Starting a business is a huge commitment of time and money. You can have the best product or service available. You have a website, logo, fanpage, cards, you are ready for the customers or clients. “If you build it they will come” only worked the movie (Field of Dreams). Your company needs a plan to bring the customers or clients.

You need a marketing plan and strategy – Marijuana Marketing for Businesses

You may be thinking that you do not need a multi-level marketing plan and strategy, all you have to do is set up a table at an event.  What distinguishes your business from the other businesses using the same strategy? Are you reaching the people who cannot get to your table? How do you turn the attendees into your customers or clients?

You need a marketing plan and strategy – Marijuana Marketing for Businesses

How do you reach the people who do not attend the events?

What type of networking events are effective?

Are print ads profitable?

Can you be doing more with social media platforms?

Is your SEO current?

Are you doing SEM?

You don’t have the answers. Consequently, you randomly select an action to focus on or you begin looking into hiring a marketing agency and realize it is not in your budget.

Marijuana Marketing for Businesses is limited to four entrepreneurs. It is an intense one day workshop that provides you with a personalized marketing plan and strategy, the tools to initiate and maintain it, and marketing resources. The workshop is a cost-effective solution to launching a successful marketing campaign. Marijuana Marketing for Businesses is an investment in the success and growth of your company.

For more information visit The Women’s Cannabis Chamber of Commerce

 

Marijuana Marketing and Why Your Company Needs It.

  • Marijuana Marketing is complex due to the advertising restrictions and legal status.

  • Therefore marijuana businesses have relied on social media platforms to deliver their marketing message. Ultimately consumers find and connect with marijuana businesses and information online. It is crucial to your business to be able to maximize your online marketing and presence.

  • To summarize, Marijuana Marketing for Businesses gives you the knowledge and tools to maintain and manage your marketing strategy.  In essence the workshop enables you to set up and control an in-house marketing department.

Marijuana Marketing for Businesses – What to Expect:

  • First of all, we require NDA’s  to explicitly protect the business, creative and intellectual property of those attending.

  • Marijuana Marketing for Businesses is limited to 4 entrepreneurs in order to provide each attendee with more personalized instruction.

  • By the time the workshop ends each attendee will have a completed marketing strategy that is uniquely theirs. and schedule for initiating strategy

  • Knowledge not Bullshit.

Who should attend Marijuana Marketing for Businesses:

  • Dispensaries

  • Cultivators

  • MIPs

  • Hemp Businesses

  • CBD manufacturers

  • Concentrate producers

  • Start-ups

What you will learn from Marijuana Marketing for Businesses:

Ultimate Optimization

  • SEO

  • SEM

  • Best Keywords specifically for marijuana searches

  • Best Hashtags for your business

  • Rich Content

  • Boosting online rankings

Analytics including.

  • How to interpret and understand website and social media analytics

  • How to set up tracking.

  • Determining ROI.

Profiling and Analyzing Your Competitors

How to Market to your Demographics

How to Expand your Demographics through marketing.

Writing Content for the purpose of reaching different markets.

Marketing Regulations, Restrictions, and equally important, how to keep Facebook from closing your account.

How to Utilize Social Media to drive traffic to your website and business.

  • Facebook

  • Twitter

  • LinkedIn

  • You Tube

  • Blogs

  • Videos

How to Utilize Social Media to establish your brand locally and equally important national brand recognition.

Determining the Social Influencers in the marijuana community.

Online marijuana focused sites to post to.

Online Advertising.

Additionally, Marijuana Marketing for Businesses explores the ROI of print ads, hosting events and sponsoring events, as well as, guerilla marketing. A point often overlooked is guerilla marketing and the role it plays in attracting customers.

Your Business’ Marketing Plan and Strategy and the ability to launch your plan.

During the process you will be imputing and customizing information into a marketing plan and marketing strategy plan that is uniquely yours.   As has been noted, limiting the size of Marijuana Marketing for Businesses allows attendees to ask questions that are relevant to their brand and vision.

Women’s Cannabis Chamber of Commerce