Fuego 4.20 Collaboration
The Women’s Cannabis Chamber of Commerce was founded to provide entrepreneurs at all levels of business development with relevant education, resources, tools and networking opportunities for success.
One of the most difficult aspects of business success in the cannabis industry is an effective marketing campaign. There are several components to marketing campaigns. The most overlooked is ads in online and print magazines.
Advertising restrictions and regulations for cannabis companies can be insurmountable obstacles. There are less than one hundred cannabis related magazines. Each falls into specific categories ranging from news, culture, wellness, entertainment, etc. Each is focused on the interests of their consumer base such as hemp, cbd, cannabis, edibles, etc. Advertising can broaden your reach but can be cost prohibitive for businesses with smaller marketing budgets.
Fuego 4.20 recently did their soft launch. Fuego 4.20 was created by Diana Ramos, and is a BIPOC women owned and operated magazine. It offers a balance of national and local cannabis news and events, plant medicine and wellness, lifestyle and culture. (see Stories)
What stands out most is Fuego 4.20 Small Business Spotlight and their Fire Starter Series. In Spanish Fuego means “fire” as well as “passion”. The Fire Starter Series profiles BIPOC women in cannabis who bring passion and commitment to the industry and the cannabis community. We encourage Chamber members to submit their story for the Fire Starter Series. firstname.lastname@example.org Your journey and your voice will inspire other women.
Being featured in the Fire Starter Series will broaden your exposure, reaching a consumer/client base that you may not be reaching through social media. Diana Ramos and her staff’s background and expertise is in cannabis publications. They have been involved in developing, content, marketing, sales, and getting cannabis print magazines onto shelves. They bring their expertise and “Fire” to Fuego 4.20.
Their marketing strategy and implementation is targeted towards a consumer/client base that aligns with that of Women’s Cannabis Chamber of Commerce’s membership. Fuego 4.20’s focus on social equity and women in cannabis, and the quality of their content resonates with the Chamber’s mission. Fuego 4.20 is destined for success as it launches and distributes its print publication in Arizona, Colorado, Florida, New York and Oklahoma.
The Women’s Cannabis Chamber of Commerce is cautious with endorsements. The Chamber is not only endorsing Fuego 4.20, we are collaborating with them. We believe our Fuego 4.20 collaboration can be beneficial to our members’ marketing strategy. Membership in the Chamber includes a social marketing workshop and now our collaboration with Fuego 4.20 enables us to offer a substantial discount on advertising.
We are Invested in Your Success!
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