Brianna’s position as the National Executive Director of The Women’s Cannabis Chamber of Commerce and Founder and CEO of SunBaked Goods provides her with insights into multiple aspects of the cannabis industry.

Too many companies forget, or fail to realize, how deeply rooted culture is within cannabis. A majority of conversations I have had recently revolve around the frustration felt by employees who seek genuine leaders, but feel as if their requests are falling on deaf ears. With the industry professionalizing at a rapid pace, it’s crucial for recruiters to understand that leading a successful team in another industry cannot be a copy-paste experience when developing teams in the cannabis space.

This is an industry that is on a path to become substantially lucrative, but was built by the efforts and sacrifices of many who must not just be included, but made whole. The current landscape of corporate cannabis lends itself to those with no prior industry experience securing leadership roles because “they have done it before, and can do it again” in another arena. But this line of thinking does a disservice to the progress made by those who have put in years of hard work to build the infrastructure now being relied upon by these organizations.

These are professionals who have knocked down barriers, fought for reform, and continue to lead through their unique perspectives that can only come from lived experiences. To create successful teams, it is important to remember that while there are similarities between managing any type of business, this is still an incredibly nuanced industry with its own complexities. Companies who wish to be at the forefront of innovation should start by valuing the importance of having a team that reflects the incredible diversity within the cannabis community.

To learn more about Brianna’s business career in cannabis visit the Our Team page, and SunBaked Goods