Dispensary

Dispensary March 21

Posted Posted in Cannabis Business Courses

Dispensaries, rather medical or recreational,  requires permits, inspections, licensing, real estate, building modifications, dispensary design, POS, SOPs, human resources, signage, suppliers, packaging, labeling, quality control, security, tracking, compliance, a multitude of details and unforeseen issues, and a large investment of money and time.

As of January 1, now 33 states plus the District of Columbia (D.C.) have legalized cannabis for medicinal use, with 10 states and D.C. permitting adult use.

Medical-use sales are slated to begin in four states (Arkansas, Louisiana, North Dakota, and Ohio).

Per the November 2018 midterm elections, plans proceed for medical-use sales starting by early 2020 in Missouri and Utah, along with adult-use sales in Michigan.

U.S. sales of medical- and adult-use cannabis in 2019 are expected to reach $5.9 billion and $7.0 billion, respectively, up 28% (from $4.6 billion) and 21% (from $5.8 billion) from 2018.

U.S. Medical Marijuana Market will exceed USD 8.0 billion by 2024; as per a new research report.

 

Module I How to Open a Dispensary

9:00 – 1:00 March 21th Denver





THC Edibles

Edibles March 21

Posted Posted in Cannabis Business Courses

THC Edibles Company involves more than recipe and dosage development. It requires permits, inspections, licensing, real estate, building modifications,  POS, SOPs, human resources, suppliers, packaging, labeling, quality control, security, tracking, and compliance. Edible manufacturers are required to adhere to Health Department regulations covering food safety, handling, storage, commercial kitchen requirements and a multitude of details and unforeseen issues.

The course is taught by instructors experienced in opening and managing marijuana infused manufacturing companies.  Their expertise will eliminate the “learning curve” enabling you to open sooner. Their “real world knowledge” will help you avoid costly mis-steps that can sabotage your business’s success.

 

Module II How to Open a THC Infused Edible Company

9:00 – 1:00 March 21th Denver

 





Cultivation

Cultivation March 21

Posted Posted in Cannabis Business Courses

Cultivation: the Business of Cannabis Beyond the Grow Course focuses on the process and profitability of growing and selling marijuana.

According to Arcview Market Research and its research partner BDS Analytics, over the next 10 years, the legal cannabis industry will see much progress around the globe. Spending on legal cannabis worldwide is expected to hit $57 billion by 2027. The adult-use (recreational) market will cover 67% of the spending; medical marijuana will take up the remaining 33%The largest group of cannabis buyers will be in North America, going from $9.2 billion in 2017 to $47.3 billion a decade later. Read more at Forbes.com

Women Cultivating Success Conference THC

Each 3.5 hour course is individually priced. Attendees can design their own curriculum.

 

Module III The Business of Cannabis Cultivation: Beyond the Grow

9:00 – 1:00 March 21st Denver

 





Extraction March 21

Posted Posted in Cannabis Business Courses

THC oil extraction is a crucial part of producing a quality THC product. Cultivators and infused product producers are not normally extractors.

The increasing demand for THC oil extracts enables extractors to take a substantial portion of the cultivator’s profits.

Extraction has been used as a general term for cannabis/hemp processing. Processing is more than just extraction. It involves cultivation, analytics, extractions and biochemistry.

The THC Extraction Business Course teaches how to set up and run a successful extraction company.  

The business course covers every detail and solution. The course is taught by instructors experienced in opening and running a processing facilities.  Their expertise will eliminate the “learning curve” enabling you to open sooner. Their “real world knowledge” will help you avoid costly mis-steps that can sabotage your business’s success.

The Women Cultivating Success THC Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

You are serious about your business. We are serious about delivering the gold standard of cannabis, cbd, and hemp business education.

 To view all courses click on Members’ Course Registration.

Module IV How to Open a THC Extraction Company

9:00 – 1:00 March 21th Denver





Audits

Audits & Compliance March 21

Posted Posted in Cannabis Business Courses, CBD Business Courses

Audits and Compliance are often not taken seriously until a facility is inspected or investigated and the license is in jeopardy. Non-compliance can result in large fines and/or loss of licenses. There are well over 200 compliance points for each license type.

It is important to conduct external audits of compliance on at least a quarterly basis, along with full internal audits and internal spot checks for inventory and cash. There should also be full audits directly after new regulation has passed, before implementation is required.

Compliance CourseJennifer Germano is the founder and CEO of ICS Consulting Service, a compliance support focused consulting business. 

 ICS Consulting specializes in compliance-based services, such as third-party auditing for licensed facilities, employee compliance training, SOP development, facility build-outs, human resource and OSHA compliance, and assisting in opening new dispensaries

 In 2014 she helped convert a Medical Dispensary and Cultivation Facility, one of the seven licenses approved in the State of Colorado at the time for Recreational Cannabis, becoming a part of U.S. history. 

 

Module VII Compliance & Audits for Cannabis

2:00 – 6:00 March 21 Denver





Writing SOP's

Writing SOP’s, Human Resources, Health & Safety

Posted Posted in Cannabis Business Courses

Writing SOP’s (Standard Operating Procedures) establishes a benchmark for the quality of products and services provided. These written procedures are the manual that defines your daily business practices.

Writing SOPs save time and money by streamlining processes to complete tasks in less time.

A standard operating procedure ensures consistency in the performance of workplace duties and safety by all employees.

Having SOP’s in place eliminates any miscommunication between employers and employees. These include your training manual and employee manual and makes your employee accountable for their actions.

Rather you have 2 or 200 employees you need a Human Resource set of procedures, as well as, procedures to ensure you adhere to Health & Safety (OSHA) regulations.

This course teaches which SOP’s you will need, how to write them, how to set up a HR department, and Health & Safety regulations.

The Women Cultivating Success CBD-Hemp Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

You are serious about your business. We are serious about delivering the gold standard of cannabis, cbd, and hemp business education.

 To view all courses click on Members’ Course Registration.

Instructor: Amber Wick, Founder & CEO, Amber Wick LLC.

 

Module VII 

Standard Operating Procedures, Human Resources – Health & Safety

March 21th 2:00 -6:00 Denver



 

CBD Products

How to Open a CBD Infused Product Company

Posted Posted in CBD Business Courses

CBD Infused Product lines can be created through vertical integration or by contracting with a company that offers white labeling. This course covers the steps and processes of utilizing either approach.

Vertical Integration is the combining of hemp cultivation with hemp processing, product formulation, packaging, branding, and distribution under a single ownership. Vertical Integration is the “in house” consolidation of all aspects of cbd production from the field to the shelf. 

White Labeling is the practice of purchasing an existing product from the producer and branding and selling the cbd infused product under your company’s name. Several companies offering white labeling options include formulation and development for customization of your cbd infused product.

Private Labeling is licensing your product to another company to sell under its own name and brand, rather than under yours. Private Labeling is a viable option for vertical integration companies.

The Women Cultivating Success CBD-Hemp Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

To view all courses click on Members’ Course Registration.

Larisa Bolviar Founder & CEO Bolivar Hemp CompanyLarisa Bolivar, founder and CEO of Bolivar Hemp Company, is the instructor for this course. She has over 18 years of experience in the cannabis industry including owning and operating a medical dispensary.

She has been instrumental in winning licenses for clients in competitive states. She has written standard operating procedures and other company operating documents across multiple highly regulated markets, assisted companies in becoming more efficient and profitable, has successfully helped business get organized and prepared for mergers and acquisitions and further provides organizational development support.

Larisa Bolivar is Executive Director and Chairwoman of the Cannabis Consumers Coalition and is on the Board of Directors of Colorado NORML and Women’s Cannabis Chamber of Commerce.

Larisa Bolivar was named one of the 2019 “Top 100 People You Should Know”by Hemp Connoisseur Magazine.

Module I How to Open a CBD Product Company

9:00 – 1: 00 February 29 Denver




Marketing CBD

How to Market CBD Products and Company

Posted Posted in CBD

Marketing CBD products is critical to your business success. Everyday new cbd ecommerce sites are being created. Traditional skin care and beauty lines are launching cbd products. National breweries and wineries are investing in developing cbd infused beverages. CBD products. 

Your products and company are competing against established corporations with research departments, manufacturing facilities and marketing agency. There marketing options are the same ones you have: Social Media and Your Website!

This course teaches how to be your own marketing company and effectively produce sales and growth.

The Women Cultivating Success CBD-Hemp Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

You are serious about your business. We are serious about delivering the gold standard of cannabis, cbd, and hemp business education.

To view all courses click on Members’ Course Registration.

How to Market CBD Products and Companies CBD Module VII February 29, Denver




Intellectual Property

Intellectual Property Trade Names, Trademarks, Copyrights, Patents

Posted Posted in CBD, Uncategorized

Intellectual property, IP, is a legal term covering various forms of valuable business assets. The three primary areas of IP are trademarks, copyrights and patents.

Intellectual property can be logos and corporate identity through to products, services and processes that differentiate your business from your competition.

It is important to protect any unique products or services that you own. Competitors can use your success, branding, and reputation to take away market share.

The course covers filing for trade names, trademarks, copyrights, and patents. 

The Women Cultivating Success CBD-Hemp Business Conference focus is on business education and many valuable connections could be missed. So, we encourage attendees to bring a minimum of 100 business cards for the Chamber’s “Business in a Bag”. We will have a table of small bags set up. Attendee may drop a business card in each bag. During the courses’ break each person picks up a bag of business cards.

Course size is limited to 30. We believe this facilitates a better connection between the information being presented, the instructor and the attendee

You are serious about your business. We are serious about delivering the gold standard of cannabis, cbd, and hemp business education.

To view all courses click on Members’ Course Registration.

Intellectual Property Trademarks, Patents Business Course Module VII CBD February 29 Denver




open a cbd company

Why You Should Open A CBD Company

Posted 2 CommentsPosted in CBD

You should open a cbd company because it is a once in a lifetime opportunity to in on the beginning of a new and rapidly growing market. Food and beverage products containing CBD were introduced to the consumer in the United States in 2017. 

CBD retail sales for 2017 were $358.4 million, $512.7 million for 2018. 

Bloomberg Businessweek: Researchers estimate the market for CBD in the U.S. alone could be worth almost $24 billion by 2023. In Canada sales of legal cannabis may reach $4.7 billion by that time, up from about $570 million last year, according to BDS Analytics. Annual sales of CBD could potentially be larger than those of marijuana, analysts say, because of the large number of products in which it can be used.

National companies have begun carrying cbd products, many have or are developing their own cbd lines. 

Large chains, including Walgreens, CVS Pharmacy, Ultra Beauty, Neiman Marcus and Kroger, have announced that they plan to sell CBD creams, salves and other topical products.

Urban Outfitters, Alkaline Water Co., Heinken, and Constellations Brands have added their names to the list of companies moving into the marketplace. 

National companies are entering into the cbd marketplace based upon analysis of consumer demand and overall profitability. As an entrepreneur considering entering into the cbd marketplace this is both intimidating and reassuring. You have the benefit of big corporations’ research that confirms cbd products are profitable and the market will continue to grow. CBD and hemp based products are not a fad. 

Hemp and hemp oil are used in place of cbd to avoid advertising, labeling and shipping issues, as state regulations for cbd vary.

It is intimating that you will be competing with large corporations for your market share.

You will also be competing with THC companies that have expanded into cbd/hemp products and with established cbd companies. There are also countless smaller cbd/hemp product companies populating the internet. 

If you are thinking the marketplace is already too crowded to open a cbd company, that you couldn’t compete against the “big guys”, that there’s too much risk, that you’ve missed the opportunity, you are wrong and you are not a true entrepreneur.  You can stop reading now!

The cbd product market is currently less crowded and less competitive than real estate.

The Association of Real Estate License Law Officials estimates that there are approximately 2 million active real estate licensees in the United States (2018). According to data from the National Association of Realtors, 5.34 million existing homes were sold in 2018.  According to the U.S. Census Bureau 667,000 newly constructed homes were sold in 2018. That averages out to approximately 3 home sales per realtor.

When you analyze all existing cbd and hemp oil companies you discover an ebb and flow, with each online company that closes a new company replaces. A vital piece of information we do not have access to is the sales from these online sites.

It is not expensive to maintain an e commerce website. Sales could be low and the site continues to be active. We have all heard that it takes at least 2 years for a new business to break even. That does not apply to online cbd companies. Patiently waiting for the first two years to pass thinking your product will suddenly catch on fire is business sabotage. 

You need a Purple Cow marketing strategy. The concept of the Purple Cow was introduced by Seth Godin, “But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different. When something forces you to remark on it, by definition it is remarkable.”

To further ensure your success you need accurate and relevant knowledge of the regulations, procedures, processes, market, quality of products, and solid relationships within the industry.

How to Open a CBD Product Company and How to Open a Hemp Based Food Company are taught by company founders/CEO based in Colorado. The business courses offers the instructors’ expertise how to launch, succeed, and expand your company. The courses also include instructors who specialize in compliance, human resources, health and safety, business contracts, and marketing. 

There will be regulatory changes and new development that cannot be foreseen. Online Mentors & Members Forums can be accessed to connect with the instructors, other cbd business owners and industry leaders to answer your questions.

Providing the knowledge to set up and launch your company, and access to mentors does not guarantee your business success. As an entrepreneur, you know that success also depends on how much time (the hustle) you spend working on and in your business. 

The Women’s Cannabis Chamber of Commerce goal is to move women beyond empowerment into powerful result driven career strategies, CEO positions, and business ownership. To achieve these goals we offer business courses taught by established, successful entrepreneurs from cannabis, hemp, and cbd companies. Courses are also available for download on our website. Members & Mentors Forums are open to members. Quarterly Women Cultivating Success conferences are an educational and networking platform open to all entrepreneurs. 

How to Open a CBD CompanyHow to Open a CBD Company

Women's Cannabis Chamber of Commerce

Women’s Cannabis Chamber of Commerce creation and evolution Part II

Posted Leave a commentPosted in Cannabis Business Stories

I was the first person in line for the Cannabis Cup. There was an energy and smoke in the air. The entrance was surrounded by press, but they didn’t want to talk to me. The press was seeking out the most outlandish clad, pierced and tattooed people in line.

I overheard a couple of the interviews. The lead in question was “Why are you here?”. The answers surprised me. “I’m here to learn more about growing…new products…new strains…attend a seminar.” Not the answers the press wanted. They persisted, “Are you here to get high and party?” That question and answers made the nightly news.

Women's Cannabis Chamber of CommerceThe atmosphere was a cross between a tradeshow and a rock festival. I talked to each vendor. Although many were not seasoned business people, they were serious about the future of their companies. Their concerns were regulations, marketing and growth.

I sat in the back row for the symposiums and speakers. My heart rate quickened, I became aware of my breathing, it was as if I had discovered a life changing secret. It was the realization that cannabis as a business was going to be huge, that cannabis could heal, that cannabis could change the world in positive ways. And, most of all the emerging cannabis market was an opportunity for women to become company owners and CEOs.

Like the gold rush, this was a once in a lifetime opportunity and it was happening in my lifetime. I would be stupid not to seize this opportunity. I had no idea what my involvement or business would be.

During the drive back up the mountain, I argued with myself. How could I make a such a radical decision based on four days of research? My life was good, why get involved with a Federally illegal substance. This could go terribly wrong. Maybe I’m just high. It’s been years since I’ve smoked and there was a lot of marijuana in the air. I’ll get a good night’s sleep and everything will back to normal.

I woke up refreshed and focused.  I needed to do more research.

I didn’t realize that the only normal in my life was going to be NORML.

Three weeks later I was at the NORML Conference in Denver.

Women's Cannabis Chamber of Commerce

The Women’s Cannabis Chamber of Commerce is focused on all aspects of business. Our instructors have founded and developed businesses.

The Women’s Cannabis Chamber Chats videocast encourages guests to talk about what it took to launch their companies. The Quarterly Chamber Connect events brings business and industry leaders with presentations on relevant topics.

The blog gives women business owners a platform to write about their business journey.

Keeping with the “how to open a company” theme I am writing about how the Women’s Cannabis Chamber of Commerce began and evolved.

Women's Cannabis Chamber of Commerce

Why Compliance Audits Matter in your Licensed Cannabis Facility

Posted Leave a commentPosted in Cannabis Businesses, Women Owned Cannabis Businesses, Women Who Inspire

Why Compliance Audits Matter in your Licensed Cannabis Facility webinar is part of a monthly series on compliance.

This is an opportunity for anyone in a licensed legal State who works in, owns, or is considering starting a cannabis business. 

Topics covered in this webinar are:

*What is an Audit and Why do you need one

*Audit Types

*Third Party Audits

* How to Self Audit

* What does auditing do for your business

*How to prepare for your State Inspection

Jenny Germano is the founder of ICS Consulting Services, national speaker and is one of the instructors for the Women’s Cannabis Chamber of Commerce online business courses: 

How To Open A Dispensary

How To Open An Edibles Company

How to Open A CBD Product Company

ICS Consulting Services

Join us for our next upcoming ICS Webinar Series for June 26th 2019

@ 11 am MST.

 WWW.ICSconsultingService.Com

 

Madam C. J. Walker

Madam C. J. Walker Creating Success for Women

Posted Leave a commentPosted in Women Who Inspire

Madam C. J. Walker is my business mentor, inspiration, and motivator. Born Sarah Breedlove in 1857, she was orphaned at the age of seven. She often said, “I got my start by giving myself a start.” Sarah Breedlove went from picking cotton to changing the role of all women in business.

Struggling financially, facing hair loss, and feeling the strain of years of physical labor, Walker’s life took a dramatic turn in 1904. That year, she not only began using African American businesswoman Annie Turbo Malone’s “The Great Wonderful Hair Grower.”

In 1915 at the age of 58, she renamed herself  Madam C. J. Walker and with $1.25, launched her own line of hair products and straighteners for African American women, “Madam Walker’s Wonderful Hair Grower.” Madam C. J. Walker paved the way for Mary Kay, Avon and home parties like Tupperware. Two years later she opened a beauty school in Pittsburgh. In 1910 she opened the Madam C. J. Walker Manufacturing Company in Indianapolis,

Madam C. J. Walker created successful marketing strategies, training programs and distribution models that were considered innovative for the time.  She organized clubs and conventions for her representatives, which recognized not only successful sales, but also philanthropic and educational efforts among African Americans.

Madam C.  J. Walker was an advocate of economic independence for black women. She opened training programs in the “Walker System” for her licensed sales agents. She paid generous commission and employed over 40,000 African American women and men in the US, Central America and the Caribbean. The “Walker System” provided lucrative incomes for those whose main options were jobs as farm laborers or servants

Madam C. J. Walker founded the National Negro Cosmetics Manufacturers Association in 1917. She was an active part of the  social and political culture of the Harlem Renaissance.  Her philanthropies included educational scholarships and donations to homes for the elderly, the National Association for the Advancement of Colored People, NAACP, and the YMCA.

negotiating style

Negotiating Style Part 3

Posted Leave a commentPosted in Marijuana Businesses, Negotiation

The negotiating style of the person you are in discussions with will set the tone for contract negotiation. Pre meeting preparation will enable you to adjust your approach and strategy for each negotiating style.

The most common style of negotiator is the Competitor. The Competitor is motivated to achieve their own outcomes without concerns for the other individual’s business interests. This style of negotiator is not interested in long term relationships or business reputation. They are more interested in winning than reaching an agreement. This creates deadlocks. The Competitor is more likely to walk away from negotiations rather than make concessions. This negotiation style can sabotage a company’s growth and jeopardize business relationships.

Stay calm and focused on the terms of the agreements. Your BATNA (Best Alternative to a Negotiated Agreement) is the standard you use to determine if terms are too unfavorable to accept. Accepting a competitive negotiator demands will be interpreted as weakness and they will request more concessions. Firmly restate your position using strong language “we require” or “we need.” Do not use “we’d like” or “want” with this type of negotiator.

The Accommodator negotiating style is focused on building relationships. This negotiating style offers generous product and service concessions. Giving away value early in the negotiation leaves them with little to offer as talks continue.

The Accommodator negotiating style can lure you into reciprocation and obliging you to a larger concession. This negotiating style can also be an indication that they are an incompetent negotiator. Their generous concessions could jeopardize the viability of their company. What they are offering has no value if  their company has no value.

The Avoid negotiating style can be best described as “passive aggressive.” Avoid is used by people who dislike conflict. This behavior delays coming to a contractual agreement. The business with the greatest urgency will end up losing. Avoidance is a common tactics when sales/vendor timelines are crucial.

Do not disclose information about the urgency of your need.

Determine if the value of investing your time to bring the issue back to the table outweighs the benefit.

Set a timeline with clear expectations, details and dates.

Compromise negotiation style consists of “haggling” and “splitting the difference”, without any understanding or value creation taking place. This negotiation style involves one or both negotiations settling for less than they wanted or needed.

If you make concessions without a strong rationale, the other party may assume you will continue to make concessions.

The negotiator that starts with the more ambitious opening position is likely to win. If the other party has the more ambitious opening position, quickly bring them back to reality or counter balance with an extreme position.

Compromising style is often confused with Collaboration style negotiation. Collaboration ensures both parties’ needs or goals are met and creates mutual value.

Often referred to as ‘expanding the pie’, collaborative negotiators are willing to invest more time and energy in finding innovative solutions, feeling secure in the fact that there will be more value to share out later on.

Collaboration is Win-Win negotiating.

Quiz to determine your negotiating style.

Addison Morris has been a serial entrepreneur since 1968. Addison believes that in the politically charged, competitive cannabis, hemp, and cbd marketplace, business principles and best practices are a crucial element for success. She speaks and teaches marketing, and negotiation skills. Her goal is to move women from empowerment into power through business education, resources and connections. Addison is the founder of the Women’s Cannabis Chamber of Commerce.

Empowerment

What Is Empowerment?

Posted Leave a commentPosted in Women's Interests

Empowerment is a familiar word. Many of us stare at empowering quotes on our mirrors or frig every morning. We post empowering memes to facebook and write empowering affirmations  in journals. We stream empowering podcasts and videos, attend workshops and seminars. We are quick to offer words of empowerment to friends struggling with a bad work situation.

We Are Empowered!

But what does that actually mean? You can’t take empowerment to the bank or pay the bills with it. Does empowerment result in a better career or promotions or produce success? Is the result of empowerment power?

The Oxford English Dictionary defines empowerment as:  Authority or power given to someone to do something. The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights.

Merriam Webster definition is: the state of being empowered to do something :  the granting of the power, right, or authority to perform various acts or duties.

To be empowered do we need to first be in a position of disempowerment?

Merriam Webster defines disempowerment as: to deprive of power, authority, or influence : make weak, ineffectual, or unimportant.

Deprive of power, authority, or influence. There is no freedom in those words. They are cold and cruel. Make weak, ineffectual, or unimportant. The words of emotional and physical abuse. There is no respect any of the words. So, does empowerment give us power, authority, or influence? Does empowerment make us strong, effectual, and important?

Power is controlling and benefiting from our resources, assets, income and time. Power is the ability to manage risk and improve our economic and personal well being. Power is having a voice.

Empowerment is a process not a solution. To move from empowerment into power, actions must be taken.

Replace the quotes on your mirror and frig with your goals and a “to do list” of the steps you think you need to accomplish your goals. Develop a timeline, and develop the discipline to adhere to it.

Seek out associations and groups of like minded people for support, information and resources. Our greatest resource is the people we meet. They can provide valuable advice based upon their business experiences or a fresh way of looking at a concept. The next person you meet may own a product or service that is beneficial to your business. Networking is about forming business relationships and commoradiere

As women we’ve been empowered long enough it’s. It’s time to focus the self confidence and courage of empowerment into action. Be the Power in your own life!

Press

How To Prepare for Press Coverage

Posted Leave a commentPosted in Marketing

Where’s the Press? Your logo and branding is impeccable, your packaging is beautiful and your product or service is of the highest quality, but the press isn’t emailing you. Press has the ability to make you stand out from your competitors and bring national recognition. Coverage is a public relations tactic that ignites social media efforts organically.

Position your press. It is human nature to want to feel “in the know,” and the press is no different. What are they currently covering in your market? Is there a way to ride the wave of existing coverage on a certain niche or topic? Be strategic. Look at your target market. Where and how are they obtaining their information? What blogs and articles are they reading? Who do they consider influencers?  This is an excellent outreach list to consider when deciding where to spend your time and effort.     

What are other industries impacted by your service or product? For example, are you a cannabis packaging company? Are you creating strategies for the cannabis market AND the packaging industry? Let’s say you design an incredible edibles Easter basket. You need to reach beyond the edibles market. Are you reaching out to florists? Culinary press? Sending non-infused versions of your basket to press in non-legal states? Get creative in your outreach avenues.

Create a story.  The press is bombarded with people who believe their product is worthy of coverage, so it’s critical you think like an editor and decide to be coverage-worthy. While the press may not necessarily be interested in covering your new product launch, perhaps there is a story related to your product that IS press worthy. Did your product have a life-changing impact on a customer? THAT is press-worthy. Be authentic in your passion for the impact your company is having on the industry. Passion is infectious and can motivate coverage from the press.

Make It Easy  Do you have your style guide ready for the media to pick up the information they need to cover you?  Are you accessible to them? Do you have incredible photographs of your product ready?  The easier you make it on people to find you and find the information they need to cover you, the more likely you are to be covered.

DON’T allow uninteresting people to represent your product in interviews.  Have an interview coming up?  Prep. Know your product, your target market, and your goals.  Be charismatic. People buy into the people behind a product just as much as the product itself.

Commanding excitement for your product or service and understanding how and why people choose to follow certain campaigns and companies can be intimidating.  It’s essential you think about how and why your story is worthy of coverage and manifest your efforts around that belief.  You have the power to design your story and share it with your audience. Make yourself memorable.

Reposted from Granjaprenuer Original Article By Doreen Sullivan