Shelly Rogers Women's Cannabis Chamber of Commerce

Shelly Rogers

Shelly Rogers’ diverse accounting expertise include tax planning and compliance and technology integration. She customizes accounting services to align with clients’ goals, crafting financial strategies that grow with the clients business. Shelly is a well-rounded CPA and accounting professional, both for critical operational accounting needs and general business counsel. Before starting her own practice, she managed  the entire scope of transactional processes, drove the adoption of new automation technologies (e.g. expense & travel, etc.), as well as recent accounting standards (e.g. ASC842, etc.) for Bluetooth. Shelly Rogers is the founder and CEO of Axios Accounting Group, encompassing accounting services to businesses of all sizes. From bookkeeping and tax preparation to payroll processing and financial statement preparation, we’re your one-stop financial management solution.

She is a member of Women’s Cannabis Chamber of Commerce and is one of hosts of By the Numbers: Q&A with Certified Cannabis Accountants. She is one of the Cannabis Accounting for Accountants facilitators.

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Felicia Hunter Women's Cannabis Chamber of Commerce

Felicia Hunter

Felicia Hunter has extensive experience in all controllership functions including transactional accounting, GAAP accounting, cost accounting, entire month end-close, and reporting and analysis. In addition to her controllership experience, she has worked in process design and improvements, system implementation and automations, and management of financial controls and internal controls. She uses this experience when working with growing companies to build scalable processes and derive value from the accounting and reporting function. She holds a CPA license in the state of New York and Texas. Felicia Hunter is the founder and CEO of Euphoric Accounting

Felicia is a member of Women’s Cannabis Chamber of Commerce and is one of hosts of By the Numbers: Q&A with Certified Cannabis Accountants. She is one of the Cannabis Accounting for Accountants facilitators.

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Jaqi York Women's Cannabis Chamber of Commerce

Jaqi York

Jaqi York became an investment broker at the age of 19, becoming the youngest CFP’s in the industry. Jaqi has worked with high end clients providing world class financial planning and has built multiple businesses in diverse industries over  the past 25+ years, grossing up to 8 million in sales a year. She understands what is involved in starting and growing a company in an ever-evolving industry. Focus is on tailoring accounting for growth and continual success. Jaqi has studied and worked with the best in the cannabis industry, DopeCFO. She is the founder and CEO OF  Blooming CFO

Jaqi Yorkis a member of Women’s Cannabis Chamber of Commerce and is one of hosts of By the Numbers: Q&A with Certified Cannabis Accountants. She is one of the Cannabis Accounting for Accountants facilitators.

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Dorothy Kolb Women's Cannabis Chamber of Commerce

Dorothy Kolb

Dorothy Kolb  Fractional CFO combines her decades-long career leading finance, accounting, and operations for Fortune 500 companies with her NYS CPA and certification with the National Association of Cannabis Accountants & Tax Professionals to serve the cannabis industry. She is a member of Women’s Cannabis Chamber of Commerce and is one of hosts of By the Numbers: Q&A with Certified Cannabis Accountants. She is one of the Cannabis Accounting for Accountants facilitators. Dorothy Kolb is on a mission to transform what the cannabis industry looks like for women. With deep knowledge of how the “big guys” grow and maintain financial success, and as a serial entrepreneur advising small businesses since 2017, Dorothy translates business and finance strategy effectively – and with results. Using her expansive network, she helps her clients get in front of the right people and leverage the right resources to grow their businesses with confidence. Dorothy is the founder and CEO of  Planet Earth CFO Advisory

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Angelita Green Women's Cannabis Chamber of Commerce

Angelita Green

Angelita Green, EA has worked with cannabis clients for over 7 years from seed to sale. She is a founding member of National Association of Cannabis Accountants where she received her Cannabis Certification and is also the Southeast Committee Leader.  Angelita is also part of the DOPE CFO VIP network which brings a network of world class service to her clients.  She has been an expert speaker at several events and has sponsored several social equity clients helping them get traction in this industry. She is on the NCIA committee for Hemp and was on the DEIC committee. Angelita is a member of WCCC and is one of hosts of By the Numbers: Q&A with Certified Cannabis Accountants. Angelita Green is one of the Cannabis Accounting for Accountants facilitators.  Her constant up to date knowledge in this industry and experience has given several entrepreneurs the compliance and tax strategies needed to optimize profitability. Angelita is the founder and CEO of  New Leaf EA Corporation

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Finding a Mentor

Finding a Mentor

A mentor within the cannabis industry is difficult to find. I am fortunate to be surrounded by women from across the country, at various stages of business development. Each conversation and interaction is an opportunity to learn about the challenges entrepreneurs face and how they are overcoming them. I always ask entrepreneurs what they think would help them achieve their business goals. The most common answers are a mentor or money, or both.

There are volumes of articles defining mentoring, the value of having a mentor, 3 types of mentoring, 4 forms of mentoring, qualities of a mentor, ethics in mentoring, and mentoring etiquette. After 800 or more words we get to the last paragraph which covers how to find a mentor,  which can be summarized as either luck or stalking a person who is successful in the career you are seeking.

Then there’s the issue of operating a startup company within the largest startup industry; the cannabis industry. Cannabis companies are continually pivoting and readapting. It’s not a 9-5 industry and being a mentor or finding a mentor may not be feasible. 

The cannabis industry uprooted and revolutionized marketing. Covid forced us into online business meetings and social interaction. The way we conduct business has changed. Why are we defining mentorship in the same way we did in the 1950’s?

Cannabis as an industry has changed the concept of mentoring, but we are not recognizing or utilizing it.

Women naturally mentor one another. We are eager to share information, solutions and resources. Like good mentors we are there to encourage and give support. You are surrounded by mentors and you are also a mentor to each of them. 

There are mentors at your fingertips. Online options like Zoom, Clubhouse and LinkedIn Meeting connect you with canna-centric companies discussing a variety of topics, from cultivation to packaging. You are able to learn about cannabis business and politics in other states. This can be invaluable if you are considering national expansion. 

Continuing the conversation with the other participants on social media develops an atmosphere of mentorship.

Group mentoring is defined as “a process where peers and leaders are brought together to engage in discussion around common challenges, goals, and ideas.” This also describes how people come together in Facebook and LinkedIn Groups to share their expertise.

Ask the right questions.

Ask for the information you need. 

Share your knowledge, you may have the answer someone else needs.

Utilize this approach for in person networking events. Everyone who attends a networking event is there with the same agenda, to promote their business and attract new clients and customers.

Move beyond the elevator pitch, ask the questions you need answered. 

Of course, it would be easier to have one mentor who would advise, assist, and focus on you and your business progress. You wouldn’t have to participate in online meetings, you wouldn’t have to formulate targeted questions or talk to everyone at a networking event. You wouldn’t have to sort through all the information you’ve acquired to determine what is relevant to your business needs. 

What you gain from mentoring through asking the right questions is a wealth of knowledge, resources, real time insights into current market trends, political issues affecting the industry, and new products and innovations that will change the markets. You develop genuine business relationships. Each question, each conversation has the potential to change your perception and inspire you. 

One woman can change the world. Together we will Rock the World!

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